- In December 2023, Goldex Morocco’s plan to open five new Costa Coffee outlets across Casablanca, Rabat, and Bouskoura is expected to strengthen the ready to drink coffee market in North Africa by expanding brand visibility and consumer access. This regional investment highlights increasing demand for premium coffee experiences and contributes to the globalization of ready to drink coffee consumption trends
- In July 2023, Keurig Dr Pepper Inc.’s strategic partnership and investment in La Colombe significantly boost the distribution and retail reach of La Colombe's ready to drink coffee products across the U.S. This collaboration enhances category competitiveness and accelerates the penetration of artisanal, premium cold coffee offerings in mainstream channels
- In July 2023, Nestlé Thailand’s launch of NESCAFÉ GOLD Creama Craft Latte and Americano marked a strategic expansion of its ready to drink portfolio in Southeast Asia, catering to evolving consumer preferences for high-quality, café-style cold coffee at home. This move is likely to reinforce Nestlé’s market position and stimulate growth in Thailand’s premium ready to drink segment
- In March 2021, the strategic partnership between J.M. Smucker Co. and JDE Peet's aimed at supporting Smucker’s Away From Home liquid coffee business strengthens innovation and product development for foodservice ready to drink offerings. This collaboration enhances operational efficiency and expands availability in non-retail settings, including offices and hospitality
- In February 2020, the collaboration between Starbucks and PepsiCo Inc. to launch nitrogen-infused Starbucks Nitro Cold Brew cans expanded the market for functional and premium ready to drink beverages. The introduction of unique flavor profiles and nitrogen technology helped differentiate offerings and attracted new consumers seeking innovation in cold coffee formats
