- In May 2024, Waterloo Sparkling Water (U.S.) introduced new mocktail-inspired flavors—All Day Rosé, Pi-Ño Colada, and Mojito—through a product development collaboration with celebrity chef Guy Fieri. This launch aims to offer vibrant, alcohol-free options that align with the growing consumer shift toward healthier and more sophisticated beverage choices. The flavors are now available nationwide through major retailers, enhancing accessibility. This development boosts Waterloo’s position in the non-alcoholic segment and supports the rising popularity of mocktails in mainstream markets
- In April 2024, The Free Spirits Company (U.S.) launched non-alcoholic Ready-to-Drink California Craft Cocktails in two classic flavours: The Kentucky Mule and The Margarita. Crafted with their signature alcohol-free spirits and real fruit juice, these canned cocktails cater to consumers seeking premium, alcohol-free convenience. Available via Total Wine and online platforms, the launch strengthens the brand’s position in the growing mocktail market. It reflects increasing demand for flavourful, ready-to-enjoy non-alcoholic options
- In September 2023, Britvic (U.K.) expanded its J2O brand by launching its first ready-to-drink mocktail range. The new offerings include three premium non-alcoholic flavours: Strawberry & Orange Blossom Mojito, White Peach & Mango Daiquiri, and Blackberry & Blueberry Martini. Available in 250ml cans at GBP 3.49 RRP, these mocktails aim to provide consumers with elevated, alcohol-free alternatives that emulate the taste and experience of traditional cocktails. This launch aligns with the growing demand for non-alcoholic beverages in the U.K., where a third of adults abstain from alcohol, and the market is projected to reach GBP 432 million by 2027. By introducing these mocktails, J2O seeks to expand its appeal into more occasions and offer consumers a convenient, high-quality option for social settings
