- Relaxation beverages, offering natural and functional ingredients to reduce stress, promote calmness, and support better sleep, are becoming increasingly vital components of modern wellness routines among health-conscious consumers in both developed and emerging markets due to their convenience, clean-label appeal, and alignment with mental well-being trends
- The escalating demand for relaxation beverages is primarily fueled by rising stress and anxiety levels, growing preference for non-pharmaceutical alternatives, and increasing availability of innovative formulations infused with adaptogens, CBD, melatonin, and herbal extract
- Asia-Pacific dominated the relaxation beverages market with a share in 2024, due to growing consumer interest in mental wellness, expanding urban populations, and rising stress levels across densely populated nations
- North America is expected to be the fastest growing region in the relaxation beverages market with a share of during the forecast period due to increasing mental health awareness, rising cases of insomnia and anxiety, and growing demand for non-alcoholic stress relief options
- Insomnia segment dominated the market with a market share of 48.3% in 2024, due to the rising global prevalence of sleep disorders linked to high-stress lifestyles, digital overstimulation, and poor sleep hygiene. Consumers are increasingly turning to relaxation beverages as a natural, non-prescription alternative to manage sleep disturbances. Formulations targeting insomnia often include clinically supported ingredients such as melatonin and magnesium, and are marketed with claims of promoting sleep onset and improving sleep quality
