“Rising Interest in Sustainable Solutions”
- A significant and accelerating trend in the global rheology modifiers market is the growing shift toward sustainable and bio-based alternatives in response to tightening environmental regulations and increasing consumer demand for eco-friendly products. This trend is particularly evident in industries such as paints and coatings, personal care, and home care, where formulators are seeking ingredients that balance performance with environmental responsibility
- For instance, companies such as Ashland and BASF are introducing bio-derived rheology modifiers designed to reduce carbon footprint without compromising viscosity control or application stability. Ashland’s Natrosol™ Plus and BASF’s Rheovis® HS series exemplify this movement, offering high-performance solutions that comply with sustainability standards
- These sustainable rheology modifiers are increasingly being adopted in waterborne coatings, sulfate-free shampoos, and biodegradable cleaning agents, where consumers are highly sensitive to ingredient transparency and environmental claims. For instance, Lubrizol has launched bio-based thickening agents tailored for clean-label personal care formulations, meeting rising market expectations for green beauty
- Major players are also investing in R&D to improve the performance of natural polymers and biodegradable thickeners. Companies such as Dow are exploring cellulose-derived rheology control agents that provide efficient thickening, suspension, and stability across a wide range of formulations
- The trend toward sustainability is reshaping innovation pipelines and procurement strategies, encouraging manufacturers to align with global environmental targets while offering differentiated, value-added products. As this demand intensifies, suppliers are expected to expand their portfolios of low-VOC, non-toxic, and biodegradable rheology solutions across both mature and emerging markets
- The demand for sustainable rheology modifiers is growing rapidly across end-use industries, as consumers, regulators, and manufacturers collectively prioritize environmental stewardship, product safety, and long-term performance in formulation chemistry
