- In February 2023, Clariant launched Aristoflex Eco T, a novel rheology modifier offering skincare formulators the ability to craft luxurious, biodegradable compositions. This innovative product caters to growing consumer demand for sustainable cosmetics, driving interest and demand within the rheology modifiers market
- In January 2022, BASF's Care Creations launched the "Alive Beauty" concept, presenting innovative, natural-based solutions for cosmetics. This initiative enhances product performance and emotional appeal, influencing the rheology modifiers market by driving demand for advanced formulations
- In December 2020, Troy Corporation introduces Troythix 200X & 220B, advanced rheology modifiers designed for non-aqueous systems. These additives improve anti-settling and sag resistance without significantly impacting viscosity. Their enhanced performance addresses application challenges, driving demand within the rheology modifiers market for improved formulation solutions
- In January 2020, Milsuch asn & Company's acquisition of Borchers Group Limited expands its product portfolio to include rheology modifiers. This strategic move strengthens Milsuch asn's position in the rheology modifiers market, broadening its offerings and enhancing its competitiveness in the industry



