“Growing Demand for Hypoallergenic Infant Nutrition”
A key trend driving the rice-based infant formula market is the increasing preference for hypoallergenic infant nutrition. Parents are increasingly choosing rice-based formulas as they are lactose-free and less chance to cause allergic reactions, making them suitable for infants with cow's milk protein allergies or lactose intolerance. The rise in cases of infant food allergies, with studies indicating that about 2-3% of infants suffer from milk protein allergies globally, supports this shift. Additionally, manufacturers are innovating by adding fortified nutrients such as DHA, iron, and vitamins, enhancing the formula's nutritional profile. For instance, brands such as Novalac and Nestlé have introduced rice-based formulas catering to specific dietary needs, fueling market growth.
