- In July 2022, Lush Fresh Handmade Cosmetics introduced its innovative Naked Mascara, formulated primarily with butters and waxes, reflecting its dedication to zero-waste beauty solutions. This product launch strengthened Lush’s brand identity and competitiveness in the natural and sustainable cosmetics market
- In January 2024, HiBAR, Inc. announced that it had been awarded ‘Vegan Certification’ by the Vegan Society. This achievement adds to its prior recognition, having already earned the Leaping Bunny Certification from the Coalition for Consumer Information on Cosmetics (CCIC) for its shampoo and conditioner bars. The new certification is expected to further support HiBAR’s mission to promote vegan ingredient sourcing and raise consumer awareness about the advantages of plant-based products
- In July 2024, L'Oréal S.A. and Debut Biotech formed a partnership to co-develop bio-identical ingredients for use across L'Oréal’s global beauty and personal care product lines, including skincare, haircare, color cosmetics, and fragrances. This collaboration marks a joint commitment to advancing sustainability in the beauty industry. The bio-based ingredients will be produced using Debut Biotech’s proprietary biomanufacturing platform, which leverages a combination of fermentation and cell-free technology
- In November 2023, Ethique took a significant step toward sustainability by aiming to reduce plastic bottle usage, reinforcing its commitment to eco-friendly practices. This initiative not only aligned with growing consumer demand for sustainable products but also enhanced Ethique’s reputation and positioning within the personal care industry
