- In June 2023, a major food company announced the expansion of its rice syrup applications within energy bars, tapping into the increasing consumer demand for nutritious snacks. This strategic move reflects the rising popularity of healthy eating, as more individuals seek convenient and wholesome options
- In April 2023, a leading manufacturer introduced a new line of organic rice syrup, specifically designed to meet the growing demand from health-conscious consumers. This product launch aims to provide a clean-label option, appealing to those seeking natural and minimally processed sweeteners. By focusing on organic ingredients, the company is positioning itself to capture a larger share of the market
