“Shift Toward Customization and Premium Blends”
• Consumers are increasingly drawn to customizable smoking experiences, preferring to choose their own tobacco quantity, paper type, and filter style for a more tailored experience
• Premium tobacco blends, including organic and additive-free varieties, are gaining popularity among health-conscious smokers who want more control over ingredients
• The demand for aesthetically pleasing and eco-friendly rolling accessories—such as biodegradable papers and reusable metal tins—continues to grow as smoking becomes more of a lifestyle expression
• E-commerce platforms and specialty tobacco stores are helping consumers explore niche brands, limited-edition flavors, and international tobacco products with greater convenience
• For instance, RAW has capitalized on this trend by offering organic hemp rolling papers, artisan filters, and customizable rolling trays, which are especially popular among younger consumers in the U.S. and Europe
