- In October 2023, Imperial Tobacco announced the expansion of its product portfolio with the launch of a new roll-your-own (RYO) tobacco variety under the Embassy Signature range. This development follows the success of the existing blend, recognized as the company’s fastest-selling tobacco product. The new variety aims to strengthen Imperial’s position in the RYO market by offering consumers a premium yet affordable option. It is expected to attract both loyal and new customers seeking quality and value. This move is likely to enhance brand visibility and stimulate growth within the competitive RYO tobacco segment.
