“Growing Adoption of Advanced Driver Assistance Systems (ADAS)”
- The integration of ADAS features, such as Adaptive Cruise Control, Lane Assist, and Automatic Emergency Braking, is driving demand for semi-autonomous vehicles, particularly in Level 1 and Level 2 automation
- These features enhance driver safety and convenience, appealing to consumers in urban areas with heavy traffic, such as in the U.S. and Japan
- Automakers such as Toyota and Volvo are embedding advanced ADAS in their mid-range and premium models, boosting market penetration
- For instance, Tesla’s Full Self-Driving (FSD) suite includes advanced ADAS capabilities, positioning it as a leader in semi-autonomous technology
- The rise of electric vehicles (EVs) with integrated ADAS, such as those from Rivian and BYD, is further accelerating adoption due to synergies with autonomous driving systems
- Dealerships are increasingly offering ADAS-equipped vehicles as standard or optional packages, especially in North America and Europe
