- In April 2023, EverGrain, AB InBev’s sustainable ingredient business, launched FȲTA, a sports nutrition powder line made from upcycled barley protein. Developed over nearly a decade, FȲTA utilizes EverPro, a barley protein with high solubility and low viscosity, enhancing taste and absorption. Each serving offers 30g of protein, 3g of fiber, and 1g of added sugar, without artificial ingredients. Initially available online in chocolate, vanilla, and café latte flavours, FȲTA aims to upcycle over 6,000 metric tons of barley annually, promoting sustainability and meeting growing consumer demand for plant-based performance products
- In September 2021, Element Nutritional Sciences, now known as Promino Nutritional Sciences, announced the launch of JAKTRX Pro Amino, a plant-based sports nutrition product under its JAKTRX brand. This innovative formulation aims to enhance muscle protein synthesis by 76%, surpassing the 35% increase associated with traditional whey protein. The product is designed to support muscle health and recovery, catering to athletes seeking effective and sustainable nutrition solutions. By offering a plant-based alternative, JAKTRX Pro Amino aligns with the growing consumer preference for clean-label and environmentally friendly products. The introduction of this product is expected to impact the sports nutrition market by providing a high-performance, plant-based option that meets the needs of health-conscious consumers
