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Global Sexual Wellness Market – Industry Trends and Forecast to 2029

  • Healthcare
  • Upcoming Report
  • Jun 2022
  • Global
  • 350 Pages
  • No of Tables: 220
  • No of Figures: 60

Global Sexual Wellness Market, By Product (Antifungal Agents, Sex Toys/Vibrators, Condoms and Female Contraceptives, Personal Lubricants, Erotic Lingerie, Pregnancy Testing Products, Other Sexual Wellness Products), Distribution Channel (Retail Outlets, Online Stores), Application (Woman, Man) – Industry Trends and Forecast to 2029

Sexual Wellness Market

Market Analysis and Size

Sexual wellness is about well-being rather than just the absence of sickness, which is a crucial conceptual component. Sexual wellbeing refers to an individual's achievement of physical, mental, and sexual prosperity.  With the development of HIV and AIDS and the rising prevalence of STIs, sexual wellness is becoming increasingly important on a global scale. Sexual health is intimately linked to reproductive health. Additionally, there is a growing need for sexual wellness due to challenges with sexuality, public health concerns about sexual dysfunction, and the implications for health and wellbeing.

Data Bridge Market Research analyses that the sexual wellness market which was USD 10.3 billion in 2021, would rocket up to USD 17.14 billion by 2029, and is expected to undergo a CAGR of 6.57% during the forecast period 2022 to 2029. In addition to the market insights such as market value, growth rate, market segments, geographical coverage, market players, and market scenario, the market report curated by the Data Bridge Market Research team also includes in-depth expert analysis, patient epidemiology, pipeline analysis, pricing analysis, and regulatory framework.

Report Scope and Market Segmentation

Report Metric

Details

Forecast Period

2022 to 2029

Base Year

2021

Historic Years

2020 (Customizable to 2014 - 2019)

Quantitative Units

Revenue in USD Billion, Volumes in Units, Pricing in USD

Segments Covered

Product (Antifungal Agents, Sex Toys/Vibrators, Condoms and Female Contraceptives, Personal Lubricants, Erotic Lingerie, Pregnancy Testing Products, Other Sexual Wellness Products), Distribution Channel (Retail Outlets, Online Stores), Application (Woman, Man)

Countries Covered

U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America

Market Players Covered

LifeStyles (India), Bijoux Indiscrets (Spain), BioFilm Inc (U.S.), Church & Dwight Co., Inc. (U.S.), FUJI LATEX CO.,LTD. (Japan), HLL Lifecare Limited (India), Intimate Organic (Sweden), Benckiser Group Plc (U.K.), Doc Johnson Enterprises (U.S.), Karex Berhad (Malaysia), TENGA Co., Ltd. (Japan), Hot Octopuss (U.S.), California Exotic Novelties LLC (U.S.), By Adam & Eve Stores (U.S.)  

Market Opportunities

  • Increasing rates of HIV infection and sexually transmitted diseases (STDs)
  • Government and NGO's to encourage the use of contraceptives are anticipated to significantly increase

Market Definition

Sexual wellness refers to physical, emotional, and mental well. It is about feeling good about one's sexuality and having a positive, respectful perspective on sex and sexuality. A person's ability to have satisfying and safe sexual experiences is just one aspect of sexual wellness. Other aspects include knowing one's own body and what feels good for oneself, communicating openly with partners about desires and needs, setting boundaries regarding sexual activity, respecting others' rights regarding their own sexuality.

Sexual Wellness Market Dynamics

Drivers

  • Increasing demand of condoms

One of the best methods for preventing STDs is the use of condoms. Therefore, the distribution of condoms to people in other countries is a global effort including governments, NGOs, and foundations. They are also inexpensive birth control options. This, together with advancements in condom design, have increased demand for condoms around the world. In terms of volume, the male condom market made up over 99 percent of the market share for sexual wellness in 2019.

  • Rising consumer awareness of sexual wellness products

The factors anticipated to propel the growth of the sexual wellness market during the forecast period of 2022 to 2029 include rising STD and AIDS incidence rates, rising demand for sexual products from developing economies, and rising acceptance among mainstream consumers. On the other hand, the rising number of women making purchases will open up a number of doors that will fuel the expansion of the market for sexual wellness during the forecast period.

  • Use of sexual protection measures

Ongoing development of a new sexual culture free from the shame associated with the idea of sex, sexual fantasies are being explored, attitudes are changing, and a link is being made between sexual wellbeing and way of life. With the advent of STDs and STIs, the use of contraception becomes more prevalent, preventing the spread of infections and possibly reducing birth rates. The demand for affordable and reversible contraceptives like condoms is driving the global market as governments throughout the world fight against harmful sex behaviours.

Opportunities

Increasing rates of HIV infection and sexually transmitted diseases (STDs) are projected to spur market expansion. Additionally, efforts made by the government and NGO's to encourage the use of contraceptives are anticipated to significantly increase the market for sexual wellness. Over the forecast period, the main drivers for sexual health goods in the Americas are projected to continue to be the rising awareness of STDs and the rising sexual activity among teenagers in North America.

Attitudes towards sex and sexual health are shifting; hence, personal and intimate care products are shaping up to be the next big opportunity. The transition of self-care items from a luxury to a necessity has been integral to the influx of sexual wellness products in the market.

Restraints/Challenges

  • Allergies triggered by condoms

The availability of several alternatives for condoms will likely to hamper the growth of the sexual wellness market in the forecast period. In open discussions in Indian society, sex is still one of the most taboo subjects, and sexual wellness is avoided due to a lack of seriousness. The taboo persists despite a plethora of companies and specialised ecommerce portals serving the Indian market for sexual wellness. Condoms may trigger latex allergy. The severity and presentation of latex allergy symptoms can vary, and in some cases, latex allergies can lead to anaphylaxis, a potentially fatal illness. People with latex allergies are recommended to switch to synthetic condoms. Various research studies have linked talc to ovarian cancer and to fibrosis on fallopian tubes, thus making the woman infertile.

This sexual wellness market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the sexual wellness market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

COVID-19 Impact on Sexual Wellness Market

The COVID-19 pandemic has a variety of effects on the market for sexual wellbeing. While demand for sex toys and other things temporarily decreased, condom use has increased. However, people all over the world have started relying on sex toys and vibrators to satisfy their sexual desires. Worldwide supply problems brought by the virus are serious. Governments all across the world have released guidelines to encourage partner sex that is safe during the lockdown.

Recent Development

  • Nov. 2020: Karex Bhd declared it was acquiring the final 30% of Global Protection Corp. (GP). By using GP products, the acquisition allowed Karex to completely profit from the production and distribution of GP products, which increased the group's market share at the top of the international sexual wellness industry.
  • Excite Group PTY, an Australian online retailer of lingerie and adult-oriented goods, was purchased by Adam & Eve in February 2019. The purchase aided Adam & Eve in broadening its geographic reach.

Global Sexual Wellness Market Scope

The sexual wellness market is segmented on the basis of product type, distribution channel, and application. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Product Type

  • Antifungal agents
  • Sex toys
  • Erotic lingerie
  • Condoms and female contraceptives
  • Sexual body wash
  • Personal lubricants
  • Performance enhancers
  • Pregnancy testing products
  • Other sexual wellness products

Distribution Channel

  • Retail Outlets
  •  Online Stores

Application

  • Woman
  • Man

 Sexual Wellness Market Regional Analysis/Insights

The sexual wellness market is analysed and market size insights and trends are provided by country, product type, distribution channel, and application as referenced above.

The countries covered in the sexual wellness market report are U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America.

North America dominated the global sexual wellness market due to the rising number of sexual wellness events and programs being held in this region is anticipated to bode well for the growth of this industry.

Asia-Pacific dominates the sexual wellness market due to the huge demand for premium sex toys and condoms and water-based and silicone-based sexual lubricants.

The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.

Competitive Landscape and Sexual Wellness Market Share Analysis

The sexual wellness market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to sexual wellness market.

Some of the major players operating in the sexual wellness market are:

  • LifeStyles (India)
  • Bijoux Indiscrets (Spain)
  • BioFilm Inc (U.S.)
  • Church & Dwight Co., Inc. (U.S.)
  • FUJI LATEX CO.,LTD. (Japan)
  • HLL Lifecare Limited (India)
  • Intimate Organic (Sweden)
  • Benckiser Group Plc (U.K.)
  • Doc Johnson Enterprises (U.S.)
  • Karex Berhad (Malaysia)
  • TENGA Co., Ltd. (Japan)
  • Hot Octopuss (U.S.)
  • California Exotic Novelties LLC (U.S.)
  • By Adam & Eve Stores (U.S.)  

Research Methodology: Global Sexual Wellness Market

Data collection and base year analysis is done using data collection modules with large sample sizes. The market data is analyzed and estimated using market statistical and coherent models. Also market share analysis and key trend analysis are the major success factors in the market report. To know more please request an analyst call or can drop down your inquiry.

The key research methodology used by DBMR research team is data triangulation which involves data mining, analysis of the impact of data variables on the market, and primary (industry expert) validation. Apart from this, data models include Vendor Positioning Grid, Market Time Line Analysis, Market Overview and Guide, Company Positioning Grid, Company Market Share Analysis, Standards of Measurement, Global versus Regional and Vendor Share Analysis. To know more about the research methodology, drop in an inquiry to speak to our industry experts.

Customization Available

Data Bridge Market Research is a leader in advanced formative research. We take pride in servicing our existing and new customers with data and analysis that match and suits their goal. The report can be customized to include price trend analysis of target brands understanding the market for additional countries (ask for the list of countries), clinical trial results data, literature review, refurbished market and product base analysis. Market analysis of target competitors can be analyzed from technology-based analysis to market portfolio strategies. We can add as many competitors that you require data about in the format and data style you are looking for. Our team of analysts can also provide you data in crude raw excel files pivot tables (Factbook) or can assist you in creating presentations from the data sets available in the report.


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Frequently Asked Questions

The sexual wellness market value is expected USD 17.14 billion by 2029.
The Sexual Wellness Market is to grow at a CAGR of 6.57% during the forecast by 2029.
On the basis of product, the Sexual Wellness Market is segmented into Antifungal Agents, Sex Toys/Vibrators, Condoms and Female Contraceptives, Personal Lubricants, Erotic Lingerie, Pregnancy Testing Products, Other Sexual Wellness Products.
The major players operating in the Sexual Wellness Market are LifeStyles (India), Bijoux Indiscrets (Spain), BioFilm Inc (U.S.), Church & Dwight Co., Inc. (U.S.), FUJI LATEX CO.,LTD. (Japan), HLL Lifecare Limited (India), Intimate Organic (Sweden), Benckiser Group Plc (U.K.), Doc Johnson Enterprises (U.S.), Karex Berhad (Malaysia), TENGA Co., Ltd. (Japan), Hot Octopuss (U.S.), California Exotic Novelties LLC (U.S.), By Adam & Eve Stores (U.S.) .