Global Skin Care Products Market – Industry Trends and Forecast to 2031

Global Skin Care Products Market, By Type (Facial Care, Lip Care, and Body Care), Products (Moisturizers, Cleansing Lotions, Facial Mask, Shaving Creams, Serums, Exfoliators, Anti-Ageing Creams, Toners, Eye Cream, Sun Care Products, and Others), Packaging Type (Tube, Bottle, Jars, and Others), Category (Mass Body Care, and Premium Body Care), Price Range (Economy, Mid-Range, and Premium), Ingredient (Chemical, and Natural), Distribution Channel (Specialist Retail Stores, Supermarkets/Hypermarkets, Convenience Stores, Pharmacies/Drug Stores, Online Retail Channels, and Other Distribution Channels), End User (Male, Female, and Unisex) – Industry Trends and Forecast to 2031.

Skin Care Products Market Analysis and Size

Continual advancement in the skin care products market is essential for offering benefits that resonate with consumers, ensuring innovation meets evolving needs and preferences in this thriving industry. Innovations such as advanced formulations, natural ingredients, and personalized solutions cater to diverse skin needs, promising improved efficacy and satisfaction. This evolution not only enhances product performance but also fosters consumer trust and loyalty, driving growth and competitiveness in the beauty products industry.

The global skin care products market size is expected to reach USD 251.09 million by 2031, which was USD 171.25 million in 2023, registering a CAGR of 4.90% during the forecast period of 2024 to 2031. In addition to the market insights such as market value, growth rate, market segments, geographical coverage, market players, and market scenario, the market report curated by the Data Bridge Market Research team includes in-depth expert analysis, import/export analysis, pricing analysis, production consumption analysis, and consumer behaviour.

Report Scope and Market Segmentation

Market Definition

Skin care products encompass a diverse range of formulations designed to cleanse, moisturize, protect, and enhance the skin appearance and health. These products often include cleansers, moisturizers, serums, masks, and sunscreens, among others. Tailored to various skin types and concerns, they aim to address issues such as acne, aging, dryness, and sensitivity, promoting a radiant and balanced complexion through regular use.

Skin Care Products Market Dynamics

Drivers

• Increasing Consumer Awareness

Consumer awareness regarding skincare role in maintaining healthy skin has surged, driving demand for effective products. Informed about ingredients and product efficacy, consumers seek solutions aligned with their skincare needs. For instance, the rise in demand for sunscreen with broad-spectrum protection illustrates how consumers prioritize products that safeguard against harmful UV rays, emphasizing their understanding of skincare essentials for long-term skin health.

• Increasing Demand in Aging Population

The aging population globally is fueling demand for skincare products, notably anti-aging creams, serums, and treatments. With longer life expectancies, older consumers seek products that preserve youthful and healthy-looking skin. For instance, Japan's aging demographic has spurred a surge in demand for innovative anti-aging skincare solutions, prompting companies to develop advanced products tailored to address the specific concerns of mature skin.

Opportunities

• Expansion of E-commerce and Online Retailing

The surge in e-commerce has revolutionized skincare shopping, offering convenience, diverse product options, and tailored suggestions. Platforms such as Amazon, Sephora, and Dermstore provide an extensive array of skincare products, from luxury brands to niche offerings. With features such as user reviews and algorithm-driven recommendations, online retailers cater to individual preferences, enhancing the overall shopping experience and contributing to the booming sales in the skincare market.

• Growing Beauty Influencers and Social Media

Beauty influencers and social media platforms hold significant sway in skincare product purchases, guiding consumer choices and dictating trends with their impactful recommendations and engaging content. For instance, a popular beauty blogger's glowing review of a new skincare serum can spark a viral trend overnight, driving thousands of followers to purchase the product based on their recommendation. Social media acts as a powerful amplifier, magnifying the impact of influencers on skincare product sales and brand perception.

Restraints/Challenges

• Side Effects Due to Use of Multiple Products

The trend of switching between multiple skincare brands and products can lead to adverse effects such as rashes, acne, and pimples due to ingredient interactions and overloading the skin. Excessive use of grooming kits and daily skincare routines can slow cell turnover, resulting in dull, dry-looking skin.  This challenge prompts consumers to carefully consider product combinations, emphasizing the need for balanced skincare regimens to maintain optimal skin health.

• Ingredient Sourcing and Sustainability

Companies face the challenge of navigating complex supply chains to maintain quality and ethical standards in skincare formulations. Balancing environmental impact, social responsibility, and product efficacy is crucial amidst growing consumer demand for natural and ethically sourced ingredients. Securing premium, sustainable ingredients poses a significant challenge, requiring meticulous sourcing practices to uphold brand integrity and meet evolving consumer preferences.

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Recent Developments

• In 2022, KVD Beauty, a brand under LVMH, unveiled the New Good Apple Lightweight Full-Coverage Concealer featuring ultra-concentrated Interlace Pigments. It effortlessly blends into the skin, offering crease-resistant coverage and vibrant results
• In 2021, Gillette launched Planet KIND, a sustainable shaving and skincare brand. Crafted from 85% recycled paper, plastic, or infinitely recyclable aluminum, it reflects Gillette's commitment to eco-consciousness
• In 2021, Beiersdorf introduced O.W.N. (Only What’s Needed), a customized Face Care New Brand. Tailored to meet specific skincare needs, O.W.N. utilizes carefully selected ingredients to deliver effective and personalized skincare solutions

Skin Care Products Market Scope

The market is segmented on the basis of type, product, packaging types, category, price range, ingredient, distribution channel, and end user. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Type

• Facial Care
• Lip Care
• Body Care

 Products

• Moisturizers
• Cleansing Lotions
• Facial Mask
• Shaving Creams
• Serums
• Exfoliators
• Anti-Ageing Creams
• Toners
• Eye Cream
• Sun Care Products
• Others

Packaging Type

• Tube
• Bottle
• Jars
• Others

 Category

• Mass Body Care
• Premium Body Care

 Price Range

• Economy
• Mid-Range
• Premium

 Ingredient

• Chemical
• Natural

 Distribution Channel

• Specialist Retail Stores
• Supermarkets/Hypermarkets
• Convenience Stores
• Pharmacies/Drug Stores
• Online Retail Channels
• Other Distribution Channels

End User

• Male
• Female
• Unisex

Skin Care Products Market Regional Analysis/Insights

The market is analyzed and market size insights and trends are provided by type, product, packaging types, category, price range, ingredient, distribution channel, and end user as referenced above.

The countries covered in the market report are U.S., Canada, Mexico, Germany, Sweden, Poland, Denmark, Italy, U.K., France, Spain, Netherlands, Belgium, Switzerland, Turkey, Russia, Rest of Europe, Japan, China, India, South Korea, New Zealand, Vietnam, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific, Brazil, Argentina, Rest of South America, U.A.E., Saudi Arabia, Oman, Qatar, Kuwait, South Africa, Rest of Middle East and Africa.

Asia-Pacific region is expected to witness a rapid CAGR in the skincare products market, fueled by a burgeoning middle-class population and increasing per capita income in key economies such as China, Japan, India, and South Korea.

North America is expected to dominate the skin care products market owing to increasing demand for anti-aging products from both male and female demographics. This trend reflects a growing awareness of skincare and wellness, driving innovation and market expansion in the region.

The country section of the report also provides individual market impacting factors and changes in market regulation that impact the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.

Competitive Landscape and Skin Care Products Market Share Analysis

The market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to the market.

Some of the major players operating in the market are:

• L’Oreal S.A. (France)
• Unilever (U.K.)
• Beiersdorf (Germany)
• The Estee Lauder Company Inc. (U.S.)
• Johnson & Johnson Private Limited (U.S.)
• Avon Productss (U.K.)
• Shiseido Company, Limited (Japan)
• Procter & Gamble (U.S.)
• Revlon Incorporation (U.S.)
• Clarins (France)
• MAKE-UP ART COSMETICS. (U.S.)
• Colgate-Palmolive Company (U.S.)
• Clinique Laboratories, llc. (U.S.)
• Estee Lauder Inc (U.S.)
• Amway (U.S.)
• Oriflame Cosmetics AG (Switzerland)
• LVMH (France)
• Coty Inc. (U.S.)
• VLCC Wellnes (Switzerland)