- In March 2023, 3Z Brands completed its acquisition of Leesa Sleep, a strategic move aimed at reinforcing its presence in the sleep wellness market, including the sleep gummy segment. This acquisition expands 3Z Brands’ product portfolio with a stronger focus on natural sleep aids, enhancing its competitiveness in meeting rising consumer demand. This move is expected to accelerate innovation and product diversification in the sleep gummy category
- In January 2023, Vicks introduced its ZzzQuil Natura gummies, marking its entry into the sleep supplement space with a consumer-friendly gummy format. This launch highlights the growing trend of major healthcare brands tapping into the booming sleep aid market. Such entries from trusted names further validate and boost the credibility of the sleep gummy segment
- In April 2022, Nature's Truth launched a range of adult vitamin gummies in response to increasing consumer preference for supplement formats that are both functional and enjoyable. This product expansion reflects the broader shift toward gummy-based wellness solutions. The move also reinforces market confidence in gummies as a mainstream delivery form for health and sleep support
