Global Sleepwear Market Size, Share, and Trends Analysis Report – Industry Overview and Forecast to 2031

Sleepwear Market Analysis

The global sleepwear market is experiencing steady growth, driven by rising consumer demand for comfort and functionality in sleepwear products. The market is expanding due to increasing awareness of the importance of sleep quality, as well as the growing trend of self-care and wellness. Consumers are increasingly opting for sleepwear that promotes comfort and better sleep, especially with the rise of athleisure and casual wear trends. Advancements in fabric technology, such as moisture-wicking, breathable, and eco-friendly materials, have also contributed to market expansion. Brands are focusing on sustainable production methods, with a shift toward organic cotton, bamboo, and recycled materials, catering to the environmentally conscious consumer. In addition, innovations in design and customization, such as sleepwear with built-in sleep aids such as aromatherapy, and the rise of smart sleepwear embedded with technology to monitor sleep patterns, are reshaping the market. Online sales have surged, fueled by the convenience of e-commerce platforms and direct-to-consumer brands offering exclusive sleepwear collections. The market's growth is also driven by demographic shifts, including an increase in dual-income households and the rise of working-from-home trends, which have led to a growing demand for comfortable sleepwear options for both men and women.

Sleepwear Market Size

The global Sleepwear market size was valued at USD 21.06 billion in 2023 and is projected to reach USD 32.32 billion by 2031, with a CAGR of 5.50% during the forecast period of 2024 to 2031. In addition to the insights on market scenarios such as market value, growth rate, segmentation, geographical coverage, and major players, the market reports curated by the Data Bridge Market Research also include depth expert analysis, patient epidemiology, pipeline analysis, pricing analysis, and regulatory framework.

Sleepwear Market Trends

“Rising Trend of Eco-Friendly and Sustainable Sleepwear”

The global sleepwear market is seeing significant growth, particularly with the rising trend of eco-friendly and sustainable sleepwear. Consumers are increasingly seeking products made from organic materials, such as organic cotton, bamboo, and recycled fabrics, driven by heightened environmental awareness. This trend is leading brands to focus on sustainability, with companies such as Patagonia and PACT offering sleepwear collections made from organic cotton and environmentally responsible processes. In addition, consumers are prioritizing comfort, fueling the demand for sleepwear that incorporates breathable and moisture-wicking fabrics, which promote better sleep. The growing trend of wellness and self-care is also contributing to the popularity of sleepwear with health benefits, such as sleepwear embedded with natural aromatherapy scents for relaxation. E-commerce platforms, such as Amazon and direct-to-consumer brands such as Lunya, are capitalizing on this trend, offering a wide range of sustainable and stylish sleepwear options, making it easy for customers to access these products from the comfort of their homes.

Report Scope and Sleepwear Market Segmentation  

Sleepwear Market Definition

Sleepwear refers to clothing specifically designed for comfort and use during sleep or rest. It includes various types of garments such as pajamas, nightgowns, robes, sleep shirts, and other similar attire. Sleepwear is made from soft, breathable fabrics such as cotton, silk, polyester, and modal, designed to promote relaxation and comfort while sleeping. It may also feature special properties such as moisture-wicking or temperature-regulating technologies to enhance sleep quality.

Sleepwear Market Dynamics

Drivers

• Rising Demand for Comfort and Functionality

The rising demand for comfort and functionality in sleepwear is closely tied to the growing focus on wellness and improved sleep quality. Consumers increasingly prioritize sleep as a critical factor in overall health, which drives the demand for sleepwear that enhances comfort. Materials such as organic cotton, bamboo, and performance fabrics such as moisture-wicking blends are in high demand due to their ability to regulate temperature and offer breathability, contributing to a more restful sleep. For instance, brands such as Lunya and Eileen West have seen success with their sleepwear lines that focus on softness, breathability, and ease of movement, catering to consumers who are willing to invest in high-quality, functional sleepwear. This rising demand for comfort-driven sleepwear is fueling market growth and innovation in the industry.

• Rising Disposable Income

Rising disposable income, particularly in emerging markets, is driving significant growth in the global sleepwear market as consumers are more willing to invest in high-quality, premium products. According to the World Bank, global GDP per capita has been steadily increasing, and many emerging economies, such as China and India, have witnessed a surge in disposable income levels. This has led to an increased demand for luxury sleepwear made from high-end materials such as silk, organic cotton, and cashmere, which are associated with comfort and sophistication. For instance, brands such as Victoria's Secret and Saks Fifth Avenue have reported growth in their premium sleepwear lines, particularly in regions with rising disposable incomes. In markets such as China and India, the middle class is expanding, creating a larger consumer base for upscale sleepwear brands. As consumers in these regions increasingly prioritize personal comfort and quality, the demand for premium sleepwear continues to grow, making rising disposable income a key driver of market expansion.

Opportunities

• Expansion of E-Commerce Platforms

The expansion of e-commerce platforms has become a significant market opportunity for the global sleepwear industry, as online shopping provides consumers with easy access to a wide range of sleepwear brands and styles. Platforms such as Amazon, as well as direct-to-consumer brands such as Lunya and ThirdLove, have revolutionized the way people shop for sleepwear, offering a seamless shopping experience with home delivery, flexible return policies, and easy comparison of different products. For instance, Amazon's Prime Day and seasonal sales events have seen a noticeable spike in sleepwear sales, particularly for branded and luxury sleepwear items. In addition, many brands are adopting a direct-to-consumer model, allowing them to reach broader audiences without the need for physical retail locations. This trend is particularly important in regions such as North America and Europe, where online shopping is widely embraced. The growing reliance on e-commerce presents a significant opportunity for sleepwear brands to increase their visibility, cater to a global consumer base, and drive further market growth.

• Increasing Innovations in Fabric Technology

Innovation in fabric technology has become a key market opportunity in the sleepwear industry, as advancements in textiles offer enhanced functionality and comfort for consumers seeking better sleep experiences. Fabrics with temperature-regulating properties, such as those using phase-change materials (PCMs), help maintain an optimal body temperature throughout the night, preventing overheating or feeling too cold. Brands such as Beddit and Under Armour have incorporated these technologies into their sleepwear collections, attracting consumers who are increasingly focused on sleep quality. In addition, the integration of anti-microbial fabrics, such as those used in brands such as Sleep Number, helps to reduce odors and bacteria buildup, ensuring a cleaner, fresher sleep environment. These innovations appeal to health-conscious consumers and align with the growing trend of wellness products. With increasing awareness of the importance of sleep for overall health, the market for sleepwear incorporating these high-tech fabrics is poised for growth, presenting a promising opportunity for brands to differentiate themselves in a competitive market.

Restraints/Challenges

• Rising Raw Material Costs

Rising raw material costs pose a significant challenge for the global sleepwear market, as fluctuations in the prices of key materials such as cotton, polyester, and other fabrics can drive up production costs for manufacturers. For instance, when cotton prices increase due to supply shortages or climate-related factors, sleepwear brands face higher expenses in sourcing this material, which may be passed on to consumers in the form of increased product prices. This, in turn, can lead to reduced demand, especially in price-sensitive markets where consumers may opt for cheaper alternatives or delay purchases. Similarly, fluctuations in synthetic fabric prices, such as polyester, can disrupt the pricing strategies of manufacturers and retailers, making it more difficult to maintain profit margins. As raw material costs continue to rise, manufacturers must find ways to innovate, such as using alternative fabrics or improving production efficiency, to mitigate the impact on market prices and maintain competitiveness. This rising cost of raw materials is a significant market challenge that could affect both the affordability and accessibility of sleepwear products worldwide.

• Changing Consumer Preferences

Changing consumer preferences are a major challenge for the sleepwear market, as demands for comfort, style, and functionality are constantly evolving. For instance, in recent years, there has been a shift towards more versatile sleepwear that can be worn both for lounging and as everyday casual wear, driven by the rise of athleisure trends. Consumers now seek sleepwear made from comfortable, breathable fabrics such as organic cotton, bamboo, or moisture-wicking materials, while also expecting stylish designs that blend fashion with comfort. As a result, brands must remain highly agile and continuously adapt to these shifts to stay relevant. However, responding to such rapid changes in preferences can be difficult, especially for brands that lack the flexibility or resources to quickly update their collections. The challenge lies in forecasting trends and balancing innovation with the production of quality, cost-effective products. Failure to do so may lead to stagnation or loss of market share, as consumers increasingly turn to brands that align with their evolving expectations.

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Sleepwear Market Scope

The market is segmented on the basis of end user and distribution channel. The growth amongst these segments will help you analyse meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

End User

• Women
• Kids
• Men

Distribution Channel

• Hypermarket/Supermarket
• Online
• Discount Stores
• Others

Sleepwear Market Regional Analysis

The market is analysed and market size insights and trends are provided by country, end user, and distribution channel as referenced above.

The countries covered in the market report are U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E., South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America.

North America leads the sleepwear market, driven by robust distribution networks and a growing preference for diverse sleepwear styles, particularly among younger consumers. The region's established retail infrastructure and online shopping platforms make sleepwear easily accessible to a wide audience. In addition, the increasing demand for fashionable and comfortable sleepwear options among millennials and Gen Z is fueling market growth. As these younger demographics prioritize comfort and style, the demand for various sleepwear types continues to rise in North America.

Asia-Pacific is experiencing the fastest growth in the sleepwear market, driven by a surge in demand for bridal sleepwear and ongoing product innovation by manufacturers. Increasing disposable incomes and evolving fashion preferences are contributing to the growing number of consumers seeking luxurious and stylish sleepwear, especially among brides. Manufacturers in the region are continuously introducing new designs, fabrics, and customization options to cater to diverse consumer needs. This combination of rising bridal sleepwear sales and innovative offerings is fueling rapid market expansion in Asia-Pacific.

The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points such as down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.  

Sleepwear Market Share

The market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to market.

Sleepwear Market Leaders Operating in the Market Are:

• Manifattura Valcismon S.p.A. (Italy)
• Zoot Sports (U.S.)
• ZONE3 (U.K.)
• PEARL iZUMi (U.S.)
• Orca (New Zealand)
• Louis Garneau (Canada)
• TYR SPORT INC. (U.S.)
• HUUB Design (U.K.)
• Smith+Nephew (U.K.)
• 3M (U.S.)
• Medtronic (Ireland)
• ConvaTec Inc. (U.K.)
• Mölnlycke AB (Sweden)
• Cardinal Health (U.S.)
• Integra Lifesciences Inc. (U.S.)
• DeRoyal Industries, Inc. (U.S.)
• De Soto Sport (U.S.)
• Trek Bicycle Corporation (U.S.)
• Betty Designs (U.S.)
• SLS (U.S.)

Latest Developments in Sleepwear Market

• In February 2023, Hanesbrand, a prominent intimate apparel, underwear, sleepwear, and socks brand, launched the "Make Yourself Comfortable" campaign. The campaign highlights modern prints, vibrant colors, and youthful silhouettes across its product categories.
• In September 2022, Jockey inaugurated a flagship store in Delhi, India, featuring the brand's complete portfolio, including sleepwear, innerwear, bras, and athleisure collections.
• In September 2022, Hasbro collaborated with Cribstar to launch a new baby and children's collection inspired by Hasbro's popular family brands.
• In August 2022, Hanky Panky, a renowned intimates and sleepwear brand, opened its first physical storefront in New York's West Village, marking its entry into the retail space.
• In April 2022, Victoria's Secret & Co. debuted its PINK Beauty and Victoria's Secret Beauty products on Amazon, offering around 120 items eligible for fast, free Prime delivery. This move expanded the company's product reach and enhanced customer accessibility.

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