- In October 2023, Voltas, a leading player in the home appliance industry, ventured into the water heater segment with the launch of its Voltas Water Heaters. This move further solidified the company’s vision of becoming a comprehensive solution provider for all home appliances, and the product became available to consumers across India, including through online channels
- In April 2023, Haier India, a consumer durables company, invested USD 182.8 million in the second phase of expansion at its Greater Noida facility, along with an extension of its product portfolio. With this investment, the company aims to achieve a 33% growth in turnover, positioning itself for further market expansion
- In January 2023, GE Appliances launched a range of induction cooktop sets equipped with smart technologies, including features such as temperature control and heat monitoring, marking a significant step toward smarter cooking solutions
- In May 2022, Whirlpool Corporation introduced its new marketing organization, WoW Studios (World of Whirlpool Studios), in the U.S., comprising a multidisciplinary creative team that will manage the company’s brand portfolio, including KitchenAid, Whirlpool, Maytag, JennAir, and Amana
- In July 2021, Hitachi Global Life Solutions and Arçelik announced the formation of a new joint venture, ‘Arçelik Hitachi Home Appliances,’ to expand its manufacturing, sales, and after-sales service for Hitachi-branded home appliances across the Asia Pacific region, excluding Japan
