“Enhanced Fan Experience through AI and Data Analytics”
- A major trend reshaping the smart stadium market is the increasing use of AI, big data, and analytics to offer personalized and interactive fan experiences
- AI-driven solutions are used for crowd management, personalized marketing, and real-time event tracking, enabling stadiums to deliver seamless and customized experiences for fans
- The demand for enhanced fan engagement through technologies such as facial recognition, crowd analytics, and virtual assistants is driving the adoption of these technologies in smart stadiums
- For instance, in August 2024, Allianz Arena in Munich implemented an AI-powered system for crowd flow management, reducing waiting times for food and merchandise during events
- This trend is expected to enhance fan satisfaction and engagement, propelling further investments in AI and data analytics technologies across stadiums globally
