“Personalization of Oral Care”
Personalization of oral care is becoming a key trend in the smart toothbrush market, with consumers seeking products that cater to their unique oral hygiene needs. These toothbrushes are equipped with customizable brushing modes, such as those for sensitive teeth, gum care, or whitening, allowing users to adjust their brushing experience based on their preferences. Additionally, features like pressure sensitivity are gaining popularity, where the toothbrush provides feedback to prevent users from brushing too hard, which can damage gums and enamel. Performance analytics is another feature that allows users to track their brushing habits over time, offering insights on brushing duration, coverage, and technique. This trend reflects a broader shift towards tailored healthcare products that align with individual health goals and behaviors.
