- In October 2024, Royal Philips has partnered with Aspen Dental, the largest network of branded dental offices, to offer Philips Sonicare, the top-recommended sonic toothbrush brand, at over 1,100 Aspen Dental locations. Aspen Dental clinicians will provide Philips Sonicare solutions, including the ExpertClean model with smart sensors for guided brushing. This collaboration will enhance Philips' market reach and strengthen its presence in professional dental care
- In October 2024, Royal Philips has partnered with actor and comedian Kate McKinnon to promote Philips Sonicare, the top-recommended sonic toothbrush brand by dental professionals worldwide. This collaboration will enhance Philips Sonicare's visibility and appeal, reaching a broader audience through McKinnon's popular public presence
- In September 2024, Oclean has introduced three new products: the Oclean Ease, Oclean X Lite, and Oclean AirPump A10, designed for users new to electric toothbrushes, smart brushing enthusiasts, and orthodontic patients needing effective cleaning. This launch expands Oclean's product range, attracting diverse consumer segments and boosting its market position
