- In February 2024, Sega Toys unveiled the KIMIT Ragdoll, an AI-powered robotic pet designed to mimic real cat behavior. Developed in partnership with Elephant Robotics, a leading industrial robot manufacturer, the robotic cat features lifelike movements and interactive responses. It can wag its tail, look up when it hears sounds, and engage with users in a realistic manner. This innovative launch highlights the growing demand for AI-integrated companion toys in the smart toys market
- In September 2023, Mattel, Inc. introduced Pictionary Vs. AI, a modern twist on the classic quick-draw game that integrates AI technology. This marks the first time AI has been seamlessly incorporated into a traditional board game, enhancing interactivity. In this new version, players create drawings while the AI attempts to guess what they represent, adding a competitive and innovative edge. The launch reflects the increasing trend of AI-powered gaming experiences in the toy industry
- In June 2023, Hasbro reintroduced the Furby interactive toy, featuring advanced AI-driven engagement with over 600 responses. Equipped with five voice-activated modes, Furby reacts to gestures such as hugs and pats, offering an immersive interactive experience. Children can personalize their Furby by styling its furhawk, feeding it virtually, and accessorizing it with clip-on beads. The relaunch underscores the growing consumer demand for smart, emotionally engaging companion toys
- In April 2022, Mattel announced a USD 50 million investment to expand its manufacturing plant in Nuevo Leon, Mexico. The facility, spanning 200,000 square meters, aims to boost production capacity and meet the rising global toy demand. This expansion is set to generate 3,500 new job opportunities, strengthening Mattel’s presence in the North American market. The investment underscores the company's commitment to scaling operations and maintaining a competitive edge in the toy industry
