The smart toys market is experiencing significant growth, driven by advancements in artificial intelligence, IoT, and interactive learning technologies. These toys, equipped with voice recognition, augmented reality (AR), and app connectivity, enhance engagement and educational value. The increasing demand for STEM-based learning, personalized play experiences, and connected toys is propelling market expansion. In addition, parents are opting for screen-free interactive toys that support cognitive development while ensuring safety and privacy. Recent developments include AI-powered robots, smart building kits, and health-tracking wearables for kids. Companies such as Mattel, LEGO, and PlayShifu are innovating to create more immersive experiences. The market is also benefiting from the rise of e-commerce and smart home integration, making these toys more accessible. However, concerns over data privacy, cybersecurity risks, and high costs pose challenges. As technology advances, the smart toys industry is expected to grow further, catering to the evolving needs of digitally connected children.
