- In 2021, Cision's acquisition of Brandwatch for USD 450 million fortified its position in the Social Media Analytics Market by combining robust contact databases and effective media monitoring. This strategic merger established a social listening powerhouse, enhancing PR and marketing services through synergies
- In 2021, TikTok's milestone of surpassing 1 billion users solidified its standing as a major player in the Social Media Analytics Market. As the seventh most popular global social network and fourth excluding messaging platforms, TikTok's vast user base underscored its significance for data analytics and marketing insights
- In 2021, Salesforce's expansions to Marketing Cloud, Commerce Cloud, and the integration of WhatsApp reflected its commitment to the evolving Social Media Analytics Market. Strengthening customer engagement through diverse communication channels, Salesforce aimed to enhance analytics capabilities within its suite of services
- In 2021, Oracle's announcement of AI-powered capabilities and UX updates for Analytics Cloud showcased its dedication to innovation in the Social Media Analytics Market. The advancements underscored Oracle's commitment to staying at the forefront of technology, offering sophisticated analytics solutions to meet evolving market demands
