- In May 2023, Bisleri International expanded its carbonated beverage portfolio to meet the surging demand during India’s rising summer temperatures, introducing new variants under the Rev, Pop, and Spyci Jeera sub-brands. The range now includes fizzy cola, orange, and jeera flavors, with the company actively leveraging digital and social media marketing, including sampling campaigns at IPL matches as a hydration partner. This move reflects Bisleri’s strategic effort to strengthen its presence in India’s growing carbonated drink segment
- In March 2022, PepsiCo’s SodaStream unit introduced Pepsi syrup mixes in California, designed for use with its at-home soda-making appliances. These syrup options included Pepsi Zero Sugar, Diet Pepsi, Sierra Mist Zero Sugar, and Sierra Mist, catering to health-conscious consumers seeking DIY beverage solutions. This launch emphasized PepsiCo’s focus on personalization and convenience within the carbonated drink market
- In September 2021, PepsiCo rolled out four SodaStream syrup flavors — Pepsi, Pepsi Max, 7UP, and 7UP Free, each in a 440ml bottle capable of producing nine liters of soft drink. The release was aimed at reducing packaging waste by offering consumers an eco-friendly alternative to traditional canned and bottled beverages. This step showcased PepsiCo’s commitment to sustainability and innovation in the soft drink concentrates space
- In September 2021, Rasna, a well-known soft drink concentrate brand, entered the soft drink category with the launch of ‘Indie Cola’, a fruit cola product initially targeted at middle-class families in small towns, with later plans to cater to upmarket metro audiences. This marked Rasna’s diversification strategy and its attempt to tap into broader consumer segments across India
