- In April 2025, Bobbie launched its fourth infant formula, the Bobbie Organic Whole Milk Infant Formula, marking a significant milestone as the first and only USDA Organic Whole Milk formula manufactured in the U.S. After three years of development, this product sets a new benchmark for quality and safety in infant nutrition. Produced at Bobbie’s advanced facility in Heath, Ohio, it addresses growing consumer demand for organic, reliable infant nutrition amid ongoing uncertainties in the U.S. infant formula market. This innovation strengthens Bobbie’s position as a trusted leader and is expected to influence market dynamics by raising quality standards and expanding organic formula adoption
- In April 2024, Australian company Coco2 introduced what it claims to be the world’s first coconut-based infant formula, developed over a decade with input from the University of Queensland, parents, and healthcare experts. Designed to closely replicate the nutritional profile and health benefits of breast milk, this formula includes essential vitamins, minerals, and fatty acids. Coco2’s pioneering product is poised to disrupt the infant formula market by offering a novel plant-based alternative, appealing to consumers seeking dairy-free and allergen-friendly options, thereby expanding market diversity and fostering innovation in infant nutrition globally
- In November 2023, Nestle is set to introduce a new infant formula featuring a proprietary blend in Hong Kong. This blend is designed to provide comprehensive nutrition, supporting various aspects of growth such as digestive, bone, and cognitive health



