“Increasing Shift towards Plant-Based and Natural Health Supplements”
A key trend in the soy isoflavones market is the increasing shift towards plant-based and natural health supplements, driven by consumer demand for sustainable, health-conscious alternatives. With growing awareness of the benefits of soy isoflavones, particularly in promoting menopausal health and bone density, more consumers are opting for soy-derived products. For instance, Soy isoflavone supplements are becoming increasingly popular among women seeking to manage menopausal symptoms. In addition, advancements in extraction technologies have led to more efficient production of soy isoflavones, making them widely available for incorporation into functional foods, beverages, and skin care products. North America and Asia-Pacific are witnessing a rise in demand for these supplements, as consumers look for plant-based alternatives to synthetic hormone therapies. Companies such as Gencor and BASF are capitalizing on this trend by developing soy isoflavone-enriched products, reflecting a broader market shift toward natural, plant-derived ingredients for health and wellness.
