- In April 2024, Lee Kum Kee introduced a brand campaign to promote its newly launched Supreme Soy Sauce, emphasizing its premium quality and versatility. The campaign aimed to inspire home cooks by showcasing how the product enhances flavors in everyday meals. Through digital and offline marketing efforts, the company sought to strengthen its brand presence among culinary enthusiasts. This initiative reflects Lee Kum Kee’s commitment to elevating home cooking experiences with superior soy sauce offerings
- In May 2021, Kraft Heinz Company unveiled a reduced-salt version of its Master Weijixian soy sauce, catering to health-conscious consumers. The new formulation contains 28% less salt while maintaining a rich umami taste, achieved through the inclusion of high-quality dried scallops. By launching this product, Kraft Heinz aimed to provide a healthier alternative without compromising on flavor. This move aligns with the growing demand for low-sodium condiments in the market
- In September 2020, Kraft Heinz made a strategic investment of USD 100 million in constructing a state-of-the-art soy sauce factory in Guangdong, China. This facility, one of the company's largest investments, is projected to produce 200,000 tons of soy sauce annually. The factory is expected to enhance Kraft Heinz’s production capabilities and cater to rising demand in the Asian market. This expansion reinforces the company’s long-term commitment to strengthening its presence in China
- In May 2020, Lee Kum Kee introduced a new range of soy sauce products in China, expanding its portfolio to meet evolving consumer preferences. The launch included a Hoisin Sauce variant blended with lime water, offering a unique twist to traditional flavors. By introducing this innovation, the company aimed to appeal to local taste preferences and enhance culinary creativity. This product expansion aligns with Lee Kum Kee’s strategy of continuously evolving to meet market demands.
