- In July 2024, Louis Dreyfus Company (LDC), a leading global merchant and processor of agricultural goods, announced the relaunch of Vibhor, its consumer-facing edible oil brand in India. This strategic move reflects LDC’s intent to expand its downstream footprint in the value chain and is expected to intensify competition in the Indian soybean oil market. The relaunch strengthens brand visibility and consumer engagement, supporting the market’s ongoing shift toward branded and packaged edible oils amid rising health and quality consciousness
- In July 2024, ADM announced its commitment to supplying European customers with fully traceable and segregated soybean meal and oil, aligning with the upcoming EU deforestation regulations set to take effect on December 30, 2024. This initiative, involving over 5,300 U.S. farmers, leverages advanced technologies to enhance transparency and traceability across global supply chains, positioning ADM as a key player in sustainable sourcing within the soybean oil market
- In July 2024, Benson Hill, Inc. reported notable advancements in its innovation pipeline, aimed at enhancing product value across multiple segments of the soybean market. The company’s developments target improvements in applications such as animal feed, soybean oil, and biofuels, supporting market demand for higher-performing, sustainable, and multifunctional soybean-derived solutions
- In 2022, Emami Healthy & Tasty introduced its Ultra Lite Soyabean Oil to cater to the needs of health-conscious consumers. The product positioned itself as a low-absorption, heart-friendly option, which resonated well with urban households. Emami’s targeted marketing campaigns and wide retail network significantly boosted product reach, contributing to the premiumization trend in the Indian soybean oil segment and reinforcing the shift toward value-added offerings in the edible oil space
- In August 2021, ADM and Marathon Petroleum Corp announced a joint venture aimed at meeting the increasing demand for soybean oil used in the production of renewable diesel oil. The partnership seeks to capitalize on the growing popularity of renewable fuels and leverage the benefits of soybean oil as a key feedstock for sustainable energy solutions
