“Innovation in Color-Shifting and Eco-Friendly Pigment Technologies”
- Advancements in effect pigment engineering have enabled the creation of multicolor-shifting and functional pigments used in anti-counterfeit inks, vehicle paints, and cosmetics
- Sustainability trends are driving R&D into non-toxic, biodegradable, and heavy metal-free pigments to comply with environmental standards
- In March 2024, Merck KGaA introduced a new pearlescent pigment line based on mica sourced through ethical mining and enhanced with eco-friendly coatings
- The use of smart pigments that respond to light, heat, or pressure is rising, particularly in packaging and functional inks
- Manufacturers are integrating recycled raw materials and greener solvents into production, promoting circular economy compliance
