- Sports betting involves predicting sports results and placing a wager on the outcome. It is a popular form of gambling, spanning across multiple sports including football, basketball, baseball, and esports
- The demand for sports betting has surged due to growing digital transformation, increased accessibility through mobile applications, and the legalization of sports betting in several countries
- The North America region stands out as one of the dominant regions in the sports betting market, fueled by regulatory changes, increasing participation in fantasy sports, and the integration of secure digital payment platforms
- For instance, in the U.S., the Supreme Court’s 2018 decision to overturn the federal ban on sports betting has led to a rapid expansion of the market across multiple states, with sportsbooks launching both online and in physical venues
- Globally, online sports betting holds the majority of the market share and continues to rise, driven by real-time betting options, live-streaming integration, and user-friendly interfaces that enhance the overall betting experience
