- In December 2023, Betsson, a leading name in the sports betting industry, announced a strategic partnership with Racing Club de Avellaneda for the 2023/2024 season. Starting May 19, Betsson's logo would feature prominently on the upper back of the men's and women's First Division football teams' shirts during local and international matches. This collaboration aims to boost Betsson's brand visibility and engagement within the sports sector, capitalizing on football's immense global popularity to attract new customers and expand its market presence
- In September 2023, Betsson obtained a license to offer online sports betting in France's regulated market through a partnership with a local entity. The official launch took place in the fourth quarter of 2023 under the Betsson brand, marking a significant expansion into the French online betting sector. This strategic move highlights Betsson's commitment to geographic diversification and its ambition to deliver exceptional gaming experiences tailored to local markets. By combining global expertise with local insights, Betsson aims to strengthen its presence in one of Europe's largest gaming markets
- In September 2022, Bet365 introduced its e-sports betting service in Colorado, operating under Century Casinos' state master license. This strategic launch capitalized on the rising popularity of electronic sports betting in the region. By leveraging its partnership with Century Casinos, Bet365 effectively accessed the Colorado market, offering a seamless and engaging betting experience. The collaboration underscored Bet365's commitment to expanding its footprint in the U.S. and meeting the growing demand for innovative betting solutions
- In September 2022, Entain Plc, alongside Bally's Corporation, BetMGM, DraftKings, FanDuel, and MGM Resorts International, launched a joint initiative to promote responsible gaming. This collaboration introduced a 12-point pledge, emphasizing the importance of responsible gambling practices across their platforms. The initiative aims to enhance their global brand image by fostering a culture of accountability and consumer protection. By prioritizing responsible gaming, the companies seek to address problem gambling, ensure informed choices for users, and advocate for socially responsible advertising
- In May 2022, William Hill expanded its flagship brand into Latvia, unveiling strategies to drive substantial revenue growth in the region. The company aimed to leverage existing media partnerships to create customized content aligned with its Brotherhood brand strategy. This approach focused on enhancing market presence and fostering deeper engagement within Latvia's betting and online casino industry. By combining innovative branding with strategic collaborations, William Hill sought to solidify its position as a leading player in the Latvian market
