- In April 2025 Cosm, a leader in immersive sports viewing technology, has transformed live sports and entertainment experiences with its cutting-edge technology, offering viewers a realistic, stadium-like atmosphere in urban venues. This innovative approach highlights the growing role of immersive graphics technology in redefining how audiences engage with live sports, making it a key driver in the global sports graphics market. The demand for such immersive experiences is expected to accelerate as sports leagues and broadcasters seek to enhance fan engagement
- In February 2025 saw the introduction of an innovative broadcast model during an NHL game between the Boston Bruins and the Florida Panthers. The "STEMcast" broadcast, aired on New England Sports Network, incorporated a mix of animation and STEM education to attract younger audiences. By using digital tools like interactive broadcast overlays, this initiative demonstrated how leagues and broadcasters are increasingly leveraging advanced sports graphics technologies to personalize and enrich the viewing experience. As digital enhancements continue to shape the sports broadcasting industry, such initiatives are contributing significantly to the expansion of the sports graphics market, with broadcasters investing in immersive technologies to stay competitive and engage more viewers
- In January 2025 Chyron unveiled advanced sports graphics innovations at the IBC 2024, enhancing live sports storytelling. The company showcased updates to its sports portfolio, including the Chyron PRIME platform, PAINT (replay and telestration), VSAR (virtual production), VP (virtual ad placement), and Chyron LIVE (cloud-based live production) solutions. These innovations aim to drive fan engagement for major sporting events by providing powerful tools for graphics design, data integration, and live production
- In May 2024 Ease Live showcased its interactive graphical overlays at IBC 2024, aiming to drive engagement and revenue for sports broadcasters, teams, and leagues. The company demonstrated how its solutions enable sports broadcasters and rights holders to maximize video advertising revenues and enhance audience engagement by integrating real-time stats, polls, and interactivity. The success of these overlays during the UEFA EURO 2024 coverage highlights the potential of interactive graphics in transforming the sports broadcasting landscape
- In May 2024 UEFA incorporated virtual board replacement (VBR) technology in Champions League matches, allowing for the replacement of in-stadium LED board advertisements with regional-specific adverts in the live TV broadcast. This technology ensures compliance with local advertising regulations while maximizing sponsor visibility globally. Implemented by UEFA, VBR is seen on the main broadcast camera during live play but does not alter replays or other camera feeds. The use of VBR technology exemplifies the innovative approaches being adopted to integrate graphics and advertising in sports broadcasting
