Forecast Period 
Market Size (Base Year) 
Market Size (Forecast Year)
CAGRGlobal Sports Tracking Market, By Component (Software, Services), Application (Player Analysis, Team Analysis, Health Assessment, Video Analysis, Others), Deployment Type (On-premise, Cloud), Sports Type (Individual, Team) – Industry Trends and Forecast to 2029.
Sports Tracking Market Analysis and Size
Sports have evolved into a highly competitive arena in which individual fitness is paramount. Advanced technologies allow players to track their fitness levels as well as their performance and thus improve their performance. Tracking technologies can monitor athlete performance in real time and provide personalised individual feedback on the fitness goals of an individual session or the programme as a whole.
Data Bridge Market Research analyses that the sports tracking market was valued at USD 2.33 billion in 2021 and is expected to reach the value of USD 3.70 billion by 2029, at a CAGR of 5.95% during the forecast period of 2022-2029. In addition to the market insights such as market value, growth rate, market segments, geographical coverage, market players, and market scenario, the market report curated by the Data Bridge Market Research team includes in-depth expert analysis, import/export analysis, pricing analysis, production consumption analysis, and pestle analysis.
Sports Tracking Market Scope and Segmentation
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Report Metric |
Details |
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Forecast Period |
2022 to 2029 |
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Base Year |
2021 |
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Historic Years |
2020 (Customizable to 2014 - 2019) |
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Quantitative Units |
Revenue in USD billion, Volumes in Units, Pricing in USD |
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Segments Covered |
Component (Software, Services), Application (Player Analysis, Team Analysis, Health Assessment, Video Analysis, Others), Deployment Type (On-premise, Cloud), Sports Type (Individual, Team), |
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Countries Covered |
U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America |
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Market Players Covered |
IBM Corporation (U.S.), Sportradar AG (Switzerland), Synergy Sports (U.S.), DataArt (U.S.), SAP SE (Germany), TABLEAU SOFTWARE, LLC (U.S.), SALESFORCE Inc. (U.S.), Oracle (U.S.), Qualitas Global (India), SAS Institute Inc (U.S.)., HCL Technologies Limited (India), GlobalStep, LLC (U.S.), TruMedia Networks, Inc. (U.S.), ICEBERG Sports Analytics (Canada), SPORTSMECHANICS (India), Stats Perform (U.K.), Experfy, Inc. (U.S.), Catapult Group International Ltd. (U.S.), Orreco Limited (Ireland), Zebra Technologies Corp. (U.S.), Exasol (Germany) among others. |
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Market Opportunities |
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Market Definition
Sports tracking employs camera or chip-based technologies to track and record the location of players, the ball, or sports equipment. It is also used to curate tactics and decisions and improve individual and team performance. It also provides basic information on significant events that occurred during a game, such as the players involved, the event time, and player substitution.
Global Sports Tracking Market Dynamics
Drivers
- growing competitive sporting events and tournaments
The growing number of sporting events and tournaments around the world, combined with the growing demand for real-time information to improve game decision-making, is one of the key factors driving market growth. Aside from that, sports organisations are implementing advanced technological solutions and services to analyse and monitor player performance and health and assist team management in keeping track of fraudulent activities during games. Furthermore, the increasing adoption of fitness tracking wearable devices, such as smartwatches and fitness bands, which can monitor professionals' fitness-related activities, is contributing to market growth.
- Innovations and advancements in tracking technologies
Leading industry players are launching customizable player tracking applications that incorporate radio frequency identification (RFID) technology. These devices also enable trainers to improve athletes' performance by utilising real-time data to develop training plans based on individual metrics and fatigue thresholds. Such innovations undertaken by market players are anticipated to offer lucrative opportunities for sports tracking market growth across the globe in the coming years.
Opportunity
The significant increase in investments in the sports industry for making data-driven decisions is primarily driving the growth of the global sports tracking market. The growing demand for improved wearable devices among athletes and other players to gain insights into their performance and fitness variables such as acceleration, heartbeat, and speed is driving market growth.
Restraints
However, increased investment and maintenance costs and a lack of awareness about sports technology will limit market growth and further challenge the sports tracking market during the forecast period.
This sports tracking market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the sports tracking market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.
COVID-19 Impact on Sports Tracking Market
The COVID-19 outbreak had a positive impact on market growth in 2020. The number of spectators admitted to sporting events was limited during the COVID-19 pandemic. Significant financial losses were suffered by clubs, sports facility operators, and ticket sellers. To ensure safety, fan engagement, and revenue, smart solutions were required. NTT-Data, for example, introduced BioBarcode solutions. BioBarcodes combine biometric and health data to generate a personalised ticket. This information, which is encrypted and visually coded, satisfies data protection and security requirements. The stadium's intelligence has a scanner to detect these codes, which automates the on boarding process. Entrance to the arena requires an authentic ID, a valid ticket, a current negative COVID-19 test, or proof of COVID-19 vaccination.
Global Sports Tracking Market Scope
The sports tracking market is segmented on the basis of component, application, deployment type and sports type. The growth amongst these segments will help you analyse meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.
Component
- Software
- Service
Application
- Player Analysis
- Team Analysis
- Health Assessment
- Video Analysis
- Others
Deployment type
- Cloud-Based
- On-Premises
Sports type
- Individual
- Team
Sports Tracking Market Regional Analysis/Insights
The sports tracking market is analysed and market size insights and trends are provided by country, component, application, deployment type and sports type as referenced above.
The countries covered in the sports tracking market report are U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America
North America held a largest market share. The growing demand for video analysis and AI technology in sports, as well as increased investments in cutting-edge technology by organisations such as the National Football League (NFL), Major League Baseball (MLB), and National Basketball Association (NBA) in the region, are expected to drive the market in the North American region. Tableau Software, LLC, SAP SE, and IBM Corporation are among the market leaders in sports analytics, investing heavily in research and development to meet client needs and gain a competitive advantage.
The Asia-Pacific region is expected to grow significantly during the forecast period. Countries such as Japan, India, and China are expected to see high demand due to their strong building sports cultures. The establishment of various sporting leagues, aggressive investments in sports, and digitalization are expected to play a significant role in market growth.
The country section of the report also provides individual market impacting factors and changes in market regulation that impact the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of Global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.
Competitive Landscape and Sports Tracking Market Share Analysis
The sports tracking market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, Global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to sports tracking market.
Some of the major players operating in the sports tracking market are:
- IBM Corporation (U.S.)
- Sportradar AG (Switzerland)
- Synergy Sports (U.S.)
- DataArt (U.S.)
- SAP SE (Germany)
- TABLEAU SOFTWARE, LLC (U.S.)
- SALESFORCE Inc. (U.S.)
- Oracle (U.S.)
- Qualitas Global (India)
- SAS Institute Inc (U.S.)
- HCL Technologies Limited (India)
- GlobalStep, LLC (U.S.)
- TruMedia Networks, Inc. (U.S.)
- ICEBERG Sports Analytics (Canada)
- SPORTSMECHANICS (India)
- Stats Perform (U.K.)
- Experfy, Inc. (U.S.)
- Catapult Group International Ltd. (U.S.)
- Orreco Limited (Ireland)
- Zebra Technologies Corp. (U.S.)
- Exasol (Germany)
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