- In April 2025, Ryan Smith, owner of the Utah Jazz and Utah Hockey Club, partnered with Accel’s Ryan Sweeney to launch the Halo Experience Company (HXCOO) investment firm focused on technology startups in sports, media, and entertainment. HXCO aims to support 20–25 growth-stage companies that are transforming the fan experience, venue operations, and the broader experience economy. Operating independently from Smith’s sports franchises and Accel, the initiative reflects a bold commitment to leveraging sports as a platform for technological innovation and cultural impact
- In February 2025, Sportradar Group AG, a Switzerland-based sports technology company, announced an expanded long-term partnership with Major League Baseball (MLB), set to begin with the 2025 season. As part of the agreement, MLB acquired an equity stake in Sportradar, deepening their collaboration. Sportradar will exclusively distribute MLB’s official ultra-low latency data, including Statcast and audiovisual (AV) content, to a global network of sportsbooks and media outlets. The partnership also includes the development of AI-powered fan engagement tools and continued integrity services, reinforcing MLB’s commitment to innovation and global growth
- In August 2024, Catapult, a global leader in athlete performance technology, introduced a cutting-edge sideline video solution tailored for college football, following the NCAA Football Rules Committee’s approval of live sideline video use earlier that year. Developed in partnership with the Southeastern Conference (SEC), this solution enables coaches to access real-time video and data on any tablet during games, log plays, and evaluate performance instantly. It also streamlines post-game analysis, saving up to 6–8 hours of review time. The innovation marks a major leap in in-game decision-making and coaching efficiency
- In July 2024, Catapult extended its strategic partnership with USA Volleyball, reinforcing its role in supporting elite athletic performance ahead of the 2024 Summer Olympics in Paris. Through this collaboration, Catapult provided its advanced athlete monitoring technology to the USA Volleyball national teams—across indoor, beach, and sitting disciplines—to optimize training, reduce injury risk, and accelerate recovery. By analyzing key metrics such as jump counts and high-intensity loads, coaches gained real-time insights into player workload and performance. This partnership reflects a shared commitment to leveraging data-driven solutions for Olympic-level preparation and long-term athlete development
- In May 2023, KINEXON, a leading provider of real-time sports tracking solutions, introduced the KINEXON PERFORM GPS Pro, a next-generation GPS-based system tailored for outdoor team sports such as soccer and football. This advanced solution enables real-time player tracking and captures approximately 120 live performance and load metrics, offering coaches deep insights into training intensity, recovery, and tactical execution. With cloud-based streaming, offline functionality, and wireless charging, it enhances both on-field decision-making and post-session analysis. The system stands out for its data accuracy and operational efficiency, making it a powerful tool for modern sports performance management
