“Health-Conscious Consumers and Clean Label Demands Reshape Product Innovation”
- A significant and growing trend in the Global Stabilized Starch Market is the rising demand for clean label and natural ingredients, with consumers increasingly seeking products free from artificial additives, preservatives, and allergens—driving the adoption of spray-dried natural fruit, vegetable, and dairy powders
- Food manufacturers are focusing on nutritional enhancement and fortification, incorporating spray-dried vitamins, proteins, and probiotics to meet the growing interest in functional foods and health-oriented diets
- In line with sustainability goals, there is increased adoption of energy-efficient spray drying technologies that reduce carbon emissions and improve yield, aligning with industry efforts to lower environmental impact
- The demand for plant-based and vegan-friendly alternatives has led to innovation in spray-dried non-dairy powders and meat substitutes, appealing to flexitarian and vegan consumers, particularly in North America and Europe
- Rapid advancements in microencapsulation and flavor retention technologies are enabling the development of spray-dried ingredients with enhanced stability, solubility, and taste profiles, making them more suitable for premium food and beverage applications globally
