- In October 2022, Smurfit Kappa’s Townsend Hook paper mill in the UK unveiled a groundbreaking innovation in its paper drying process, significantly reducing CO₂ emissions and energy consumption. Using a “digital twin” simulation model, the new system achieved a 6% reduction in steam energy use and a 5% drop in total CO₂ emissions—addressing one of the most energy-intensive stages of paper manufacturing. While not directly linked to paper straws, this advancement supports the sustainable production of paper-based products by making the raw material more environmentally friendly, reinforcing Smurfit Kappa’s commitment to net-zero goals
- In September 2022, Karrie Laughton, owner of Lux Lounge in Rochester, New York, launched Roc Paper Straws—a manufacturing venture focused on producing durable, eco-friendly, and customizable paper straws. Co-founded with her mother, Kathryn Laughton, the company was created to address the lack of high-quality, U.S.-made paper straws that meet both environmental and branding needs. Roc Paper Straws offers compostable, marine-safe products in various colors and custom-printed designs, reflecting a growing trend toward personalization and sustainability in foodservice packaging. The launch highlights innovation in the paper straw market and the rise of small-scale domestic manufacturing
- In August 2022, Matrix Pack SA, a Greece-based leader in sustainable packaging, acquired The Paper Straw Co., the UK’s first paper straw manufacturer, to expand its product portfolio and strengthen its presence in the UK and Irish markets. The acquisition enhances Matrix Pack’s European production footprint and supports its mission to combat plastic pollution through fiber-based single-use alternatives such as biodegradable straws and lids. This strategic move reflects ongoing consolidation in the eco-friendly packaging industry and positions Matrix Pack to better serve growing demand for sustainable solutions across Europe
- In July 2022, LAMI PACKAGING (KUNSHAN) CO., LTD., a Chinese packaging company, launched its U-shaped paper straws in India, targeting beverage companies impacted by the nationwide ban on single-use plastics. Designed as an eco-friendly alternative, these straws are made from recyclable paper and food-grade adhesives, offering durability and sustainability. The launch reflects a growing trend in emerging markets toward adopting biodegradable packaging solutions. By expanding into India, LAMI PACKAGING aims to support the region’s shift toward environmentally responsible consumption and capitalize on rising demand for sustainable foodservice products
- In May 2022, SIG India launched a wide range of recyclable paper straws in various dimensions, shapes, and formats to meet the rising demand for sustainable packaging solutions. Available in straight I-shapes, U-shapes, and an innovative telescopic design, these straws are made from FSC-certified paper and are compatible with SIG’s aseptic carton packs. The launch targets India’s growing foodservice sector, including restaurants and beverage brands, which are increasingly adopting eco-friendly practices in response to the nationwide single-use plastic ban. This initiative reinforces SIG’s commitment to reducing environmental impact through functional, biodegradable alternatives
