- In February 2024, Innovia Films (U.K.) introduced a white floatable polyolefin (WAPO) shrink film designed for light-sensitive products. This low-density, opaque film maintains its floatability even after printing, making it ideal for applications in industries such as dairy, food supplements, nutritional products, and cosmetics. Manufactured at Innovia' European site in Płock, Poland, the film enhances light-blocking properties in shrink sleeves applied to containers. By enabling the use of transparent PET bottles with floatable sleeves that detach during recycling, this innovation supports the recycling of food-grade packaging, aligning with the EU's Packaging and Packaging Waste Directive requiring recyclability by 2030. The film also contains up to 20% post-industrial recycled content, contributing to a closed-loop production process and promoting sustainability in packaging
- In February 2024, Intertape Polymer Group (IPG) launched ExlfilmPlus PCR, a polyolefin shrink film containing 35% recycled content. The film includes 10% certified post-consumer recycled content and 25% post-industrial recycled content, aligning with sustainability goals. It has been prequalified for store drop-off recycling by How2Recycle. This development offers an eco-friendly packaging solution while maintaining high performance, contributing to the market's shift towards recyclable and sustainable materials
- In May 2023, Innovia Films (U.K.) launched a thinner version of its RayoFloat polyolefin shrink film, called APO45. This new film is designed to improve PET recycling rates by enhancing the detection of PET bottles during the recycling process. Its reduced thickness allows for better identification by Near-Infrared (NIR) sorting systems, making PET separation more efficient. APO45 supports the circular economy by promoting more effective recycling and offering a sustainable alternative for packaging. This innovation helps packaging producers align with recycling guidelines and reduce carbon emissions in the supply chain
