- In February 2022, Awake, a Swedish electric surfboard manufacturer, announced the launch of its flagship model, the Rävik S 22. This new development introduced a 12-kW brushless motor paired with a redesigned impeller, delivering enhanced torque and acceleration. The innovation aims to offer high-performance electric surfing experiences, catering to thrill-seeking surfers. This advancement is expected to boost interest in electric surfboards and strengthen the market's premium segment
- In January 2023, NASCAR entered a strategic collaboration with Hurley to launch a co-branded beach and surf apparel line for both men and women. This partnership merges the excitement of motorsports with the relaxed aesthetics of surf culture. The product line is designed to appeal to lifestyle-conscious consumers and diversify both brands’ outreach. This move is anticipated to drive cross-industry consumer engagement and elevate market visibility for surfing apparel
- In March 2023, Vans Surf unveiled its Surf VR3 Collection as part of its sustainable fashion initiative. The collection includes eco-conscious clothing and footwear that reflect the laid-back nature of the surfing lifestyle. This launch reinforces Vans' commitment to environmental responsibility while aligning with consumer demand for sustainable surfwear. The initiative is likely to inspire eco-friendly trends in the broader surf market
