- Sweet potatoes, recognized for their rich nutritional profile, including high fiber, vitamins, and antioxidants, are gaining popularity as a staple in both household and commercial food applications
- The rising demand for sweet potatoes is fueled by growing health consciousness, the expansion of the food service sector, and increasing use in processed food products such as snacks, purees, and flours
- North America dominated the sweet potatoes market with the largest revenue share of 40.01% in 2024, driven by high consumer demand for healthy foods, established agricultural production, and the presence of key industry players
- Asia-Pacific is expected to be the fastest-growing region during the forecast period, propelled by increasing urbanization, rising disposable incomes, and growing awareness of sweet potato health benefits
- The whole product segment held the largest market revenue share of 48.43% in 2024, driven by increasing consumer awareness of sweet potatoes' health benefits, such as lower risk of type 2 diabetes, improved digestive health, and enhanced immune function
