- In October 2022, Burton and Bamber, a Kenyan food processing company, partnered with the International Potato Center (CIP) to establish East Africa’s first aseptic orange-fleshed sweet potato (OFSP) puree processing unit. Located in Yatta, Machakos, this facility enables the production of shelf-stable OFSP puree, which can be stored for up to 12 months without refrigeration. The initiative aims to enhance food security, reduce post-harvest losses, and increase adoption of OFSP in Kenyan diets, offering a nutritious alternative to traditional sweet potato varieties
- In August 2022, McCain Foods Limited and McDonald's Canada launched the Future of Potato Farming Fund, investing $1 million in grants to support Canadian potato farmers in adopting regenerative practices and technologies. This initiative aims to enhance soil health, build farm resilience, and mitigate climate change impacts on crop yield and quality. The fund provides education, demonstrations, and cost-sharing grants, encouraging farmers to implement cover crops, reduced tillage, and biodiversity enhancements. These advancements in sustainable agriculture could also benefit sweet potato cultivation through shared agricultural innovations
- In June 2022, Idahoan Foods, under its Honest Earth brand, launched Mashed Sweet Potatoes, a microwaveable product designed for wholesome convenience. Made from real sweet potatoes, brown sugar, and butter, it is free from artificial colors, flavors, and preservatives, catering to health-conscious consumers. The product offers a quick 60-second preparation, making it an ideal comfort food for busy households. Idahoan Foods emphasized its commitment to natural ingredients and sustainable sourcing, expanding its presence in the sweet potato market
- In December 2021, Strong Roots, a leading plant-based frozen food company, partnered with McCain Foods, securing a USD 55 million minority investment. This strategic alliance aims to expand Strong Roots’ global footprint, leveraging McCain’s supply chain and distribution networks. Strong Roots will continue to operate independently, while McCain gains access to the fast-growing plant-based frozen category. The partnership supports sustainability efforts, reinforcing McCain’s commitment to planet-friendly foods. In addition, Strong Roots’ expertise in natural, healthy meals complements McCain’s portfolio
- In September 2021, The Kraft Heinz Company introduced HEINZ BY NATURE, a new baby food product line featuring 40 SKUs, including flavors such as Sweet Potato/Plum/Pear. This launch reflects the growing demand for natural ingredients in infant nutrition, offering organic options and recyclable glass jar packaging. The lineup emphasizes simple, homemade-style processing, reinforcing Heinz’s commitment to wholesome, convenient baby food
