- In March 2023, Bonne Maman launched its Hazelnut Chocolate Spread in the U.S. market. This development marks the brand's expansion beyond its traditional fruit preserves into the chocolate spread category. The spread is crafted with high-quality, natural ingredients, including 20% hazelnuts, and is free from palm oil, catering to health-conscious consumers. Available in 8.8 oz and 12.7 oz glass jars, it is priced between USD 6.49 and USD 8.99. The product is positioned as a versatile option for snacking, spreading, or incorporating into recipes. Its introduction provides a premium alternative to existing chocolate spreads, potentially impacting market dynamics by appealing to consumers seeking cleaner, indulgent options
- In April 2022, Marico Limited expanded its Saffola brand by introducing Saffola Mayonnaise and Saffola Peanut Butter, marking its entry into the healthy spreads category. Saffola Mayonnaise is an eggless variant made with milk cream and enriched with vitamins A, D, and E, offering a healthier option for consumers. Saffola Peanut Butter replaces refined sugar with jaggery and provides 31% of the recommended daily allowance for protein, catering to health-conscious individuals. These products are available in both 'Crunchy' and 'Creamy' variants and are currently accessible on major e-commerce platforms, with plans for phased expansion across other channels. This launch strengthens Marico's position in the healthy foods and ready-to-eat segment, aligning with the growing consumer demand for nutritious and convenient snacking options
- In March 2022, Hershey India launched its 'Crunchy Cookie' Chocolate Spread, expanding its breakfast offerings. This product combines creamy cocoa with crunchy cookie pieces, targeting Millennials and Gen Z consumers seeking indulgent, multi-sensory breakfast options. The launch aims to enhance the breakfast experience, making it more enjoyable and appealing to younger audiences. By introducing this unique variant, Hershey India strengthens its presence in the chocolate spreads category and aligns with evolving consumer preferences for innovative and flavourful spreads
