- In April 2025, Cholula, renowned for its iconic hot sauce, introduced its most extensive product expansion to date, launching 11 new items. These include four new cooking sauces, finishing sauces, and seasoning blends, all designed to bring restaurant-quality Mexican-inspired flavors into home kitchens. This move aims to meet consumers' growing appetite for adventurous meals and diversify Cholula's product portfolio beyond traditional hot sauces
- In April 2025, Heinz caused a stir by discontinuing its traditional tartare sauce and introducing a new product called "Fish and Chips Sauce" as its replacement. Marketed as a fresher, more widely appealing version designed to pair well with dishes like fish and chips, the new sauce has faced mixed reactions from consumers, some of whom view it as a rebranding rather than a genuine innovation.
- In April 2025, The Guardian reported that the popularity of condiments is soaring, driven by the "little treat culture" and consumer desire for affordable luxuries. Retailers such as Delli, Waitrose, and Marks & Spencer have reported significant increases in condiment sales, particularly for high-end and trend-driven items like chili oils, truffle mayonnaise, and global flavors such as miso pesto and green harissa. Social media platforms like #CondimentTok are fueling this trend, with consumers showcasing visually appealing jars and creative uses
- In March 2025, Selfridges, the renowned UK department store, dedicated a window display at its Oxford Street location to hot sauces, stocking over 100 brands. Sales of hot sauce at Selfridges have risen by 55% compared to the previous year, surpassing those of ketchup and mayonnaise combined. This trend is largely driven by Gen Z consumers and social media influencers, with unique flavors like truffle-infused and smoky hot sauces gaining popularity
- In February 2025, Carbone Fine Food introduced five new pasta sauce flavors, including Sweet Pepper & Onion, Mediterranean Marinara, Black Truffle Alfredo, Mac & Cheese Alfredo, and Lemon Pepper Alfredo. Created by chefs Mario Carbone and Rich Torrisi, these sauces aim to offer bold, exciting flavors for easy home dining and are available nationwide at Whole Foods Market and online
