Global Teeth Whitening Market, By Product (Whitening Toothpaste, Whitening Gels and Strips, White Light Teeth Whitening Device, Other), Composition (Bleaching Agent, Non-Bleaching Agents), Application Type (In-Office, At-Home), Distribution Channel (Offline Sales, Online Sales) – Industry Trends and Forecast to 2030.
Teeth Whitening Market Analysis and Size
The teeth whitening market is boosted primarily by increasing oral hygiene awareness and the growing focus of major market players toward creating products that include cutting-edge technology. Dental aesthetics are gaining much popularity lately and led to the higher demand for dental aesthetic treatments. It is well observed that the whitening toothpaste segment is expected to account for the largest market share during the forecast period 2023-2030.
Data Bridge Market Research analyses that the teeth whitening market, which was USD 7.27 billion in 2022, would rise to USD 11.77 billion by 2030 and is expected to undergo a CAGR of 5.50% during the forecast period 2023 to 2030. In addition to the insights on market scenarios such as market value, growth rate, segmentation, geographical coverage, and major players, the market reports curated by the Data Bridge Market Research also include depth expert analysis, patient epidemiology, pipeline analysis, pricing analysis, and regulatory framework.
Teeth Whitening Market Scope and Segmentation
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Report Metric
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Details
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Forecast Period
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2023 to 2030
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Base Year
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2022
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Historic Years
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2021 (Customizable to 2015 - 2020)
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Quantitative Units
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Revenue in USD Billion, Volumes in Units, Pricing in USD
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Segments Covered
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Product (Whitening Toothpaste, Whitening Gels and Strips, White Light Teeth Whitening Device, Other), Composition (Bleaching Agent, Non-Bleaching Agents), Application Type (In-Office, At-Home), Distribution Channel (Offline Sales, Online Sales)
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Countries Covered
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U.S., Canada, and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America
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Market Players Covered
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CCA Industries, Inc (U.S.), Beaming White, LLC. (U.S.)., Colgate-Palmolive Company (U.S.), Himalaya Wellness Company (India), Dabur Ltd. (India), Unilever (U.K.), GSK plc (U.K. ), Procter & Gamble (U.S.), Johnson & Johnson Private Limited (U.S.), BRODIE & STONE (U.K.)
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Market Opportunities
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Market Definition
Teeth whitening is a process of bleaching teeth with chlorine or other chemicals and removing stains from teeth, making them look one to two shades whiter. Teeth are whitened to remove traces of tobacco, caffeine, and other contaminants that permanently damage or discolor teeth. The teeth whitening line involves gels, paint-on whiteners, rinses, toothpaste, chewing gums, and stripes.
Global Teeth Whitening Market Dynamics
Drivers
- Increasing Strategic Developments Associated with Teeth Whitening
An increasing number of acquisitions have been made to improve the market growth. For instance, Colgate, a U.S.-based consumer products company focusing on producing, distributing, and providing household, oral care, health care, personal care, and veterinary products, acquired Hello in 2020. The main aim behind this acquisition was to expand Colgate's oral care sector and thrive to offer its customers the best oral care services. Hello is a U.S.-based oral care brand focusing on adult and kid toothpaste, toothbrushes, mouth rinse, and floss. This factor leads to the growth of the market.
- Increasing Influence of Social Media
Social media is playing a very important role in influencing at-home teeth whitening procedures. White Dental Beauty's 2016 survey by London dental surgery showed that around 84% of respondents felt more pressure to have a perfect smile because of the increase in adults and celebrities seeking orthodontic treatment. According to a Forbes article in 2019, 5% of the influencers who provide product or service recommendations boost 45% of social influence, further enhancing the teeth whitening market. Thus, this factor increases the demand for a higher teeth whitening rate, further boosting the market growth.
Opportunities
- Increasing Demand for Whitening Toothpaste
The increasing demand for whitening toothpaste is boosting the market growth since they are affordable and major market players such as P&G and Colgate Palmolive are in the market. Recently, the wide introduction of active charcoal toothpaste is highly absorbent and very effective in removing dental stains. Though, whitening toothpaste contains less hydrogen peroxide and thus only whitens the teeth two times the color of the original teeth. Thus, this factor boosts market growth.
- Increasing Product Launches Associated with Teeth Whitening
Numerous companies are continuously launching teeth whitening products, also creating many opportunities for market growth. For instance, Procter & Gamble launched Crest Whitening Emulsions + Overnight Freshness in 2022, a product that provides overnight convenience. Furthermore, in 2022, Oral-B launched its latest digital health innovation, including its CES Innovation Award Honoree Oral-B iO10 with iOSense™ at the 2022 Consumer Electronics Show (CES). Thus, this factor serves as a major factor that increases market growth.
Restraints/Challenges
- Side-Effects of Teeth Whitening Products
Several effects are associated with teeth whitening products. Local effects may occur on the oral mucosa and dental tissues during whitenings, such as cervical resorption, pulp sensitivity, the release of selected components of dental restorative materials, and alteration of the enamel surface. Thus, this factor impedes market growth.
This teeth whitening market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the teeth whitening market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.
Recent Development
- In 2020, Wellness, a company that manufactures personal care products, launched an all-natural whitening toothpaste that does not contain glycerin and fluoride but includes peppermint, calcium carbonate, stevia leaf, and green tea leaf extract.
- In 2020, Oralgen NuPearl launched Oralgen Probiotic Oral Care Whitening Toothpaste, which has been clinically proven to balance good bacteria in the mouth. The Oralgen NuPearl Whitening Probiotic Toothpaste is made of natural ingredients such as white turmeric and dead sea salt to remove stains, control plaque build-up, and boost tooth enamel and gum health.
Global Teeth Whitening Market Scope
The teeth whitening market is segmented on the basis of product, composition, application type and distribution channel. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.
Product
- Whitening Toothpaste
- Whitening Gels and Strips
- Carbamide Peroxide with Potassium Nitrate and Flouride
- Carbamide Peroxide
- Hydrogen Peroxide
- White Light Teeth Whitening Device
- LED
- Corded
- Cordless
- Halogen
- UV
- Other
Composition
- Bleaching Agent
- Non-Bleaching Agents
Application Type
- In-Office
- At-Home
Distribution Channel
- Offline sales
- Online sales
Teeth Whitening Market Regional Analysis/Insights
The teeth whitening market is analyzed and market size insights and trends are provided by product, composition, application type and distribution channel as referenced above.
The countries covered in the teeth whitening market report are U.S., Canada, and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America.
North America is expected to grow the teeth whitening market during the forecast period due to the well-developed and advanced infrastructure, increasing number of surgical procedures, and a higher rate of surgical site infections. Additionally, increasing healthcare expenditure is a main factor in the market's growth.
Asia-Pacific dominates the market in the forecast period due to increasing development in the healthcare infrastructure growing burden of chronic diseases. Also, growing initiatives to promote disposable teeth whitening in this region further boost the market growth rate.
The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.
Healthcare Infrastructure growth Installed base and New Technology Penetration
The teeth whitening market also provides you with detailed market analysis for every country growth in healthcare expenditure for capital equipment, installed base of different kind of products for teeth whitening market, impact of technology using life line curves and changes in healthcare regulatory scenarios and their impact on the teeth whitening market. The data is available for historic period 2011-2021.
Competitive Landscape and Teeth Whitening Market Share Analysis
The teeth whitening market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to teeth whitening market.
Some of the major players operating in the teeth whitening market are:
- CCA Industries, Inc (U.S.)
- Beaming White, LLC. (U.S.)
- Colgate-Palmolive Company (U.S.)
- Himalaya Wellness Company (India)
- Dabur Ltd., (India)
- Unilever (U.K.)
- GSK plc (U.K. )
- Procter & Gamble (U.S.)
- Johnson & Johnson Private Limited (U.S.)
- BRODIE & STONE (U.K.)
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