Global Teeth Whitening Market, By Product (Whitening Toothpaste, Whitening Gels and Strips, White Light Teeth Whitening Device, Other), Composition (Bleaching Agent, Non-Bleaching Agents) Application Type (In-Office, At-Home), Distribution Channel (Offline sales, Online sales) – Industry Trends and Forecast to 2029.
Market Analysis and Size
The teeth whitening market is influenced mainly by the rising oral hygiene awareness and the surging focus of key players towards creating products that incorporate cutting-edge technology and indulging towards collaboration and partnerships with other organizations. Moreover, the market is being propelled forward by rising oral hygiene awareness, increased adoption of the automated platform, and an increase in the number of private hospitals and independent testing laboratories.
- Data Bridge Market Research analyses that the teeth whitening market is expected to grow at a CAGR of 6.32% during the forecast period. The “non-bleaching agents” accounts for the largest composition segment in the teeth whitening market within the forecasted period.
Teeth whitening is basically a procedure of bleaching teeth with chlorine or other chemicals or removing stains from teeth and making them look one to two shades whiter. Teeth whitening materials remove stains as well as discoloration from the surface of the tooth. Teeth are whitened in this procedure to remove traces of caffeine, tobacco, and other contaminants that permanently damage or discolor teeth. Teeth whitening is a small segment of the global oral care market. The teeth whitening line includes rinses, gels, paint-on whiteners, toothpaste, chewing gums, and stripes.
Teeth whitening Market Dynamics
Growing trends in the aesthetic industry
The trends across the various social media platforms result in growing consumer demand for tooth whitening processes, which is the most significant factor driving the growth of this market. Growing digital impact across the globe also results in influencing people towards the teeth whitening procedure which is expected to accelerate the overall growth of the market.
The growing incidence of teeth discoloration is projected to cushion the market's growth. Moreover, the rising awareness among the consumers to have a healthier and white smile due to its significant role in their personality increases prominence for oral health and hygiene is also expected to fuel market growth. Moreover, the rising disposable income, and changing lifestyle also cushions the market’s growth within the forecasted period.
Furthermore, the market players are offering new and updated solutions for teeth whitening products, which extend profitable opportunities to the market players in the forecast period of 2022 to 2029. Moreover, growing esthetic dentistry industry will further expand the teeth whitening market's growth rate in the future.
On the other hand, low awareness in rural areas is expected to obstruct market growth. Also, the side effects associated with teeth whitening products are projected to challenge the teeth whitening market in the forecast period of 2022-2029.
This teeth whitening market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the teeth whitening market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.
COVID-19 Impact on Teeth Whitening Market
The dentistry industry has been negatively impacted by the COVID-19. The government's various strict guidelines and regulations regarding social distancing and movement restrictions as the air, tools, and patient contact would all pose a high risk of infection in dentistry. Most of the people are unable to visit their local dentist for a check-up, and the mouth would act as a direct source of infection for doctors and other staff members. However, the COVID-19 pandemic has accelerated the adoption of the tooth products through retail pharmacies and online platforms across the globe. Moreover, the increased product demand and positively impacted the teeth whitening market.
- In February 2020, Wellness, a company that makes personal care products, has released an all-natural whitening toothpaste that is free of glycerin and fluoride and contains calcium carbonate, peppermint, stevia leaf, and green tea leaf extract.
- In April 2020, Oralgen NuPearl introduced Oralgen Probiotic Oral Care Whitening Toothpaste, which has been clinically proven to balance healthy bacteria in the mouth and brighten smiles with a gentler, fluoride-free smile formula.
Global Teeth Whitening Market Scope
The teeth whitening market is segmented on the basis of product, composition, application type and distribution channel. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.
- Whitening Toothpaste
- Whitening Gels and Strips
- White Light Teeth Whitening Device
On the basis of product, the teeth whitening market is segmented into whitening toothpaste, whitening gels and strips, white light teeth whitening device and other.
- Bleaching Agent
- Non-Bleaching Agents
On the basis of composition, the teeth whitening market is segmented into bleaching agent and non-bleaching agents. The non-bleaching agents are estimated to dominate the composition segment due to the rise in hygiene and shift towards the use of organic products.
On the basis of application type, the teeth whitening market is segmented into in-office and at-home.
- Offline sales
- Online sales
On the basis of level of distribution channel, the teeth whitening market is segmented into offline sales and online sales. The online sales is projected to dominate the distribution channel due to the social distancing restrictions across the globe.
Teeth Whitening Market Regional Analysis/Insights
The teeth whitening market is analyzed and market size insights and trends are provided by country, product, composition, application type and distribution channel as referenced above.
The countries covered in the teeth whitening market report are U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America.
North America dominates the teeth whitening market because of the increase in disposable income, growing inclination towards cosmetic dentistry along with unhealthy lifestyle, rising innovations in dentistry and healthcare drives the growth of the teeth whitening market within the region.
Europe is expected to witness significant growth during the forecast period of 2022 to 2029 due to the rising research centers associated with dental segment, surge in periodontal diseases among the population, increase in medical approvals, and increase in oral hygiene and oral hygiene diseases in the region.
The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.
Healthcare Infrastructure Growth Installed Base and New Technology Penetration
The teeth whitening market also provides you with detailed market analysis for every country growth in healthcare expenditure for capital equipment, installed base of different kind of products for teeth whitening market, impact of technology using life line curves and changes in healthcare regulatory scenarios and their impact on the teeth whitening market. The data is available for historic period 2010-2020.
Competitive Landscape and Teeth Whitening Market Share Analysis
The teeth whitening market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to teeth whitening market.
Some of the major players operating in the teeth whitening market are BRODIE & STONE, Church & Dwight Co., Inc., Colgate-Palmolive Company, Dr. Fresh,LLC, GlaxoSmithKline plc, Henkel AG & Co. KGaA, Johnson & Johnson Private Limited., Unilever, Procter & Gamble, GoSmile, LLC, CCA Industries, Inc., Beaming White, LLC, Koninklijke Philips N.V., BMS DENTAL, DaVinci Teeth Whitening, WHITEsmile, Oh! White, Suz-Dent India (P.)Ltd, nubway Co. Ltd., and Himalaya Wellness Company among others.