“Rise of Natural and Peroxide-Free Whitening Products”
- One prominent trend in the global teeth whitening market is the rising demand for natural and peroxide-free whitening products
- Consumers are increasingly seeking gentler, enamel-safe alternatives due to concerns over tooth sensitivity and the potential side effects of traditional peroxide-based formulas
- For instance, charcoal-based pastes, coconut oil-based products, and formulations with natural enzymes are gaining popularity among health-conscious users, especially in markets with growing interest in clean and organic personal care
- This shift has encouraged manufacturers to innovate and expand their product lines with plant-based, cruelty-free, and sustainable options, appealing to environmentally aware consumers
- This trend is reshaping the competitive landscape of the teeth whitening market, as brands leverage clean-label marketing to attract a broader and more diverse customer base
