- The tissue towel market is experiencing consistent growth due to increasing consumer preference for hygiene-focused products and the rising adoption of tissue towels in healthcare, hospitality, and commercial settings
- The demand for premium and eco-friendly tissue towels, such as those made from recycled materials or biodegradable fibers, is encouraging manufacturers to innovate with sustainable and high-quality solutions
- Europe dominates the tissue towel market with the largest revenue share of 36.1% in 2024, driven by a well-established consumer goods sector, high hygiene standards, and strong demand for premium tissue products in household and commercial applications
- North America is expected to be the fastest-growing region during the forecast period, fueled by a large population, increasing consumer spending on hygiene products, and the rapid expansion of e-commerce platforms facilitating easy access to tissue towel products
- The rolled towels segment holds the largest market revenue share of 45.5% in 2024, supported by their widespread use in household and commercial settings due to convenience, cost-effectiveness, and compatibility with automated dispensers. The growing demand for sustainable rolled towels and the expansion of the hospitality sector are also key growth drivers
