- In August 2024, First Quality Tissue unveiled a major expansion plan to enhance its ultra-premium towel and tissue manufacturing capabilities. The company committed to installing two advanced Thru-Air-Dried (TAD) paper machines, along with converting facilities, at a new location yet to be announced. This investment will significantly boost production capacity, supporting growing consumer demand in the tissue market. The first machine is expected to be operational in 2027, with the second following approximately 18 months later.
- In May 2024, APRIL Group expanded into India’s tissue towel market by acquiring Origami, a leading consumer tissue products company. This strategic move enhances APRIL’s manufacturing footprint in Asia-Pacific, addressing the rising demand for tissue towels fueled by urbanization and increasing hygiene awareness. By leveraging Origami’s established market presence, APRIL aims to strengthen its position in the fast-growing South Asian tissue market, offering innovative and eco-friendly products tailored to evolving consumer needs
- In March 2024, Metsä Tissue announced an investment in three new converting lines at its Mariestad tissue paper mill in Sweden, focusing on sustainable fresh fiber production. By the second half of 2025, 80% of the mill’s output will come from fresh fiber, enhancing production capacity for household towels and sheets. This expansion improves efficiency and meets the growing demand for eco-friendly tissue products in Europe. The initiative strengthens Metsä Tissue’s market position, aligning with consumer preferences for sustainable and high-quality tissue solutions
- In January 2024, Tork, a leading professional hygiene brand under Essity, introduced a new line of soft and efficient hand towels and toilet paper made from 100% recycled fibers. This launch highlights the industry's increasing focus on sustainability and responds to growing consumer demand for eco-friendly hygiene solutions. By utilizing fully recycled materials, Tork aims to reduce environmental impact while ensuring high absorbency and durability. The initiative aligns with global efforts to promote responsible resource use in hygiene products
- In January 2024, WEPA acquired Star Tissue UK, a hygiene paper company based in Blackburn, Lancashire, rebranding it as WEPA Professional UK. This strategic acquisition strengthens WEPA’s presence in the UK professional hygiene market, particularly for tissue towels used in commercial and hospitality settings. By expanding production and distribution capabilities, WEPA aims to meet the growing demand for premium and sustainable tissue products in the UK, further solidifying its competitive edge in Europe
