“Rising Popularity of Plant-Based Protein Alternatives”
- There is a global shift towards plant-based diets, significantly boosting tofu consumption
- Tofu is being embraced in non-traditional markets such as North America and Europe for its nutritional value
- Major food chains are adding tofu-based items to their menus to cater to vegetarian and vegan consumers
- Consumers are increasingly demanding organic, non-GMO, and clean-label tofu products
- Innovation in tofu-based snacks and beverages is expanding product diversity in the market
- For instance, In 2023, Subway introduced tofu-based wraps in select U.S. and U.K. outlets to meet rising demand for plant-based fast food
