Global Tonic Water Market – Industry Trends and Forecast to 2030

Tonic Water Market Analysis and Size

Customers have established a strong taste for premium spirits and are willing to spend money on creative goods with distinct qualities and a rich history. As a result, premium-priced mixers are becoming increasingly popular due to bartenders are gradually mixing premium tonic water in top-tier spirit brands, the resurgence of the cocktail trend in emerging economies has boosted growth for the super-premium category and resulting in the rise and growth of the global tonic water market.

Data Bridge Market Research analyses that the global tonic water market was valued at USD 901.64 million in 2022, and is expected to reach the value of USD 1,456.75 million by 2030, at a CAGR of 7.2% during the forecast period of 2023 to 2030. In addition to the insights on market scenarios such as market value, growth rate, segmentation, geographical coverage, and major players, the market reports curated by the Data Bridge Market Research also include in-depth expert analysis, geographically represented company-wise production and capacity, network layouts of distributors and partners, detailed and updated price trend analysis and deficit analysis of supply chain and demand.

Tonic Water Market Scope and Segmentation

Market Definition

Tonic water, is a carbonated beverage that was originally consumed as a malaria preventative drink. It is made from the cinchona tree bark and contains a small amount of quinine to make it more appealing and having medicinal property.

Global Tonic Water Market Dynamics

Drivers

• Numerous Benefits of Consuming Tonic Water

Due to the presence of quinine, a medication used to treat malaria and babesiosis, tonic water is also widely consumed as a healthy drink around the world. This tonic water contains 83 milligrams of quinine per litre and has excellent medicinal properties. Market manufacturers are now offering a diverse range of products with added sugars and flavours. These medicinal benefits of tonic water are also propelling the product's demand on a global scale.

• The Growing Consumption of Alcohol and Development of Additional Flavourings

The use of tonic water in margaritas as a drink enhancer and for soothing dehydration due to its strong taste. Furthermore, children, teenagers, and young adults are drawn to the sparkling effect of tonic water under ultraviolet lights. Tonic water appears fluorescent when exposed to direct sunlight because quinine is reactive to UV radiation as a result of its quinine content. Due to its use in cocktail preparations and its medicinal properties, the market is expected to grow steadily over the forecast period of 2023 to 2030.

Opportunity

• Increasing Consumer Interest In Health-Conscious And Low-Calorie Beverages

The rising consumer interest in health-conscious and low-calorie beverages presents a lucrative opportunity for the global tonic water market. As more consumers prioritize healthier lifestyles and seek reduced-calorie options, tonic water can respond by offering low-calorie variants and positioning itself as a refreshing, guilt-free choice. This shift in consumer preferences not only expands the market's reach but also aligns tonic water with the growing trend toward healthier beverage choices. Manufacturers can capitalize on this opportunity by introducing tonic water products that cater to health-conscious consumers, tapping into a market segment with considerable growth potential.

Restraint/Challenge

• Lack of Awareness of Health Benefits of Tonic Water

A significant restraint for the global tonic water market is the lack of awareness among consumers regarding the potential health benefits of tonic water. Despite its natural ingredients and historical use for medicinal purposes, many consumers are unaware of the positive attributes of tonic water. This limited awareness inhibits market growth as consumers may not actively seek out tonic water as a healthy beverage option. To overcome this restraint, industry stakeholders need to invest in educational campaigns and marketing efforts to communicate the health benefits and natural qualities of tonic water effectively. Raising awareness can help broaden the consumer base and drive increased demand for tonic water as a health-conscious choice in the beverage market.

This global tonic water market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the global tonic water market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Impact and Current Market Scenario of Raw Material Shortage and Shipping Delays

Data Bridge Market Research offers a high-level analysis of the market and delivers information by keeping in account the impact and current market environment of raw material shortage and shipping delays. This translates into assessing strategic possibilities, creating effective action plans, and assisting businesses in making important decisions.

Apart from the standard report, we also offer in-depth analysis of the procurement level from forecasted shipping delays, distributor mapping by region, commodity analysis, production analysis, price mapping trends, sourcing, category performance analysis, supply chain risk management solutions, advanced benchmarking, and other services for procurement and strategic support.

Expected Impact of Economic Slowdown on the Pricing and Availability of Products

When economic activity slows, industries begin to suffer. The forecasted effects of the economic downturn on the pricing and accessibility of the products are taken into account in the market insight reports and intelligence services provided by DBMR. With this, our clients can typically keep one step ahead of their competitors, project their sales and revenue, and estimate their profit and loss expenditures.

Recent Developments

• In May 2021, Fentimans will introduce a new 200ml mixers and tonic range. The new 200ml mixer range, which includes Tonic Water as well as Fentimans' iconic Ginger Beer and Rose Lemonade, will be made using Fentimans' 100-year-old artisanal technique. Fentimans' versatile range of coloured and flavoured tonics, suitable for pairing with a wide range of spirit categories, is also included
• In February 2020, Love Tonic, a new mixer brand in the U.K., launched a quinine-free tonic water suitable for blending with gin, vodka, tequila, whisky, or rum

Global Tonic Water Market Scope

The Tonic Water market is segmented on the basis of product type, origin and distribution channel. The growth amongst these segments will help you analyse meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Product Type

• Flavoured
• Non-Flavoured Drinks
• Others

Content

• Regular
• Diet 

Application

• Alcoholic Drinks
• Direct Consumption

Distribution Channel

• Supermarket
• Retail Stores

Global Tonic Water Market Regional Analysis/Insights

The global tonic water market is analysed and market size insights and trends are provided by country, of product type, application, content and distribution channel as referenced above.

The countries covered in the global tonic water market report are U.S., Canada, Mexico, Germany, U.K., Italy, France, Spain, Russia, Turkey, Switzerland, Belgium, Netherlands, Denmark, Sweden, Poland, Turkey, rest of Europe, Japan, China, South Korea, India, Australia, Singapore, Japan, Thailand, Indonesia, New Zealand, Vietnam, Thailand, Indonesia, Malaysia, Philippines, Rest of Asia-Pacific, South Africa, Kuwait, Qatar, Oman, Saudi Arabia, U.A.E., and rest of the Middle East and Africa, Brazil, Argentina and Rest of South America

North America is  the dominating region in the global tonic water market, accounting for a share. The U.S. and Canada are the largest consumers of tonic water, which presents a huge opportunity for the North American market. Furthermore, these two countries consume a lot of gin, which increases the demand for tonic water. The increased consumption of these spirits is fuelling the region's demand for tonic water.

The Asia Pacific region is expected to be the fastest growing region in the global tonic water market due to consumption of spirits such as gin, whiskey, and rum has been steadily increasing in countries such as India, China, and Indonesia. The region's demand for tonic water market is being driven by an increase in the consumption of various types of alcohol.

The country section of the report also provides individual market impacting factors and changes in market regulation that impact the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of Global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.

Competitive Landscape and Global Tonic Water Market Share Analysis

The global tonic water market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, Global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to global tonic water market.

Some of the major players operating in the global tonic water market are:

• PepsiCo (U.S.)
• Nestlé, A.G. (Switzerland)
• The Coca-Cola Company (U.S.)
• CG Roxane, LLC (U.S.)
• Tempo Beverage Ltd (Israel)
• Keurig Dr Pepper Inc. (U.S.)
• Dr Pepper/Seven Up, Inc (U.S.)
• Ferrarelle (Italy)
• SANPELLEGRINO (Italy)
• Reignwood Investments UK Ltd (U.K.)
• LaCroix Beverages, Inc. (U.S.)
• GEROLSTEINER BRUNNEN GMBH & CO. KG (Germany)
• Mountain Valley Spring Water (U.S.)

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