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Global Toothbrush Market – Industry Trends and Forecast to 2031

FMCG

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Global Toothbrush Market – Industry Trends and Forecast to 2031

  • FMCG
  • Upcoming Report
  • Apr 2024
  • Global
  • 350 Pages
  • No of Tables: 60
  • No of Figures: 220

Global Toothbrush Market – Industry Trends and Forecast to 2031

Market Size in USD Billion

CAGR :  % Diagram

Diagram Forecast Period 2023–2031
Diagram Market Size (Base Year) USD 8.05 Billion
Diagram Market Size (Forecast Year) USD 10.56 Billion
Diagram CAGR %

Global Toothbrush Market, By Product (Manual Toothbrush, Electric Toothbrush), Bristles (Soft, Medium, Firm), Application (Adults, Children) – Industry Trends and Forecast to 2031.

Toothbrush Market

Toothbrush Market Analysis and Size

The electric toothbrush market is a segment within the broader toothbrush market that specifically caters to consumers seeking more advanced oral care solutions. Electric toothbrushes offer features such as oscillating or rotating brush heads, timers, and pressure sensors, which can enhance cleaning effectiveness and user experience compared to manual toothbrushes. As awareness of oral health grows and consumers seek convenience and efficiency in their daily routines, the demand for electric toothbrushes has surged.

Keosaa, a newcomer to the toothbrush market, has entered the electric toothbrush segment by launching its debut product on Amazon, along with compatible replacement heads for Philips Sonicare users. This strategic move underscores Keosaa's commitment to capitalizing on the growing demand for electric toothbrushes driven by heightened oral health awareness and consumer preference for convenience. Providing competitive offerings, including replacement heads, Keosaa aims to establish itself as a credible player in the toothbrush market.

Global toothbrush market size was valued at USD 8.05 billion in 2023 and is projected to reach USD 10.56 billion by 2031, with a CAGR of 3.45% during the forecast period of 2024 to 2031. In addition to the market insights such as market value, growth rate, market segments, geographical coverage, market players, and market scenario, the market report curated by the Data Bridge Market Research team includes in-depth expert analysis, import/export analysis, pricing analysis, production consumption analysis, and consumer behaviour.

Report Scope and Market Segmentation

Report Metric

Details

Forecast Period

2024-2031

Base Year

2023

Historic Years

2022 (Customizable to 2016-2021)

Quantitative Units

Revenue in USD Billion, Volumes in Units, Pricing in USD

Segments Covered

Product (Manual Toothbrush, Electric Toothbrush), Bristles (Soft, Medium, Firm), Application (Adults, Children)

Countries Covered

U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America

Market Players Covered

Church & Dwight Co. Inc. (U.S.), Colgate-Palmolive Company (U.S.), Unilever (U.S.), Conair LLC (U.S.), Den-Mat Holdings LLC (U.S.), FOREO (Sweden), Koninklijke Philips N.V. (Netherlands), Lion Corporation (Japan), Panasonic Holding Corporation (Japan), Shenzhen Risun Technology Co. Ltd. (Japan), Ocado Retail Limited (U.K.), Procter & Gamble (U.S.)

Market Opportunities

  • Increasing Awareness of Oral Health Leads to the Rising Demand for Toothbrush
  • Rising Aging Population Results in Increased Adoption of Toothbrushes

Market Definition

A toothbrush is a handheld oral hygiene tool used for cleaning teeth and gums. It typically consists of a handle and bristles that are used to scrub the teeth and remove food particles, plaque, and bacteria, promoting dental health and preventing oral diseases such as cavities and gum disease.

Toothbrush Market Dynamics

Drivers

  • Rapid Advancements in Toothbrush Products Enhances User Experience

Innovations such as smart toothbrushes with bluetooth connectivity, pressure sensors, and AI-powered dental coaching are reshaping consumer expectations and driving demand. These advancements enhance cleaning efficacy and user experience cater to tech-savvy consumers seeking convenience and personalized oral care solutions. Eco-friendly toothbrush options, including biodegradable materials and recyclable components, address growing environmental concerns and appeal to environmentally conscious consumers. As manufacturers continue to invest in research and development, the market stands to benefit from a continuous stream of innovative products that meet evolving consumer needs and preferences.

  • Demand for Quality Oral Care Products Raises due to Growing Disposable Income

With higher disposable incomes, consumers are more inclined to prioritize their health and well-being, including investing in premium oral care products such as advanced toothbrushes. This increased purchasing power enables consumers to afford higher-priced toothbrushes with innovative features and superior cleaning performance. Rising disposable incomes contribute to the expansion of the middle-class demographic, which further fuels demand for quality oral care products. Toothbrush manufacturers can capitalize on this opportunity by introducing a wider range of products tailored to different income segments, thereby catering to diverse consumer preferences and driving overall market growth.

Opportunities

  • Increasing Awareness of Oral Health Leads to the Rising Demand for Toothbrush

As consumers become more conscious of the link between oral hygiene and overall health, there is a growing demand for effective dental care products, including toothbrushes. This heightened awareness encourages individuals to prioritize regular brushing and invest in quality oral care products. Moreover, as people become more proactive in preventing dental issues such as cavities and gum disease, they are willing to explore innovative toothbrush options with advanced features that promise superior cleaning performance. Manufacturers can capitalize on this opportunity by emphasizing the benefits of their toothbrushes in promoting oral health and aligning their marketing strategies with the growing emphasis on preventive healthcare.  

  • Rising Aging Population Results in Increased Adoption of Toothbrushes

As people age, they often experience dental issues such as gum disease, tooth decay, and decreased dexterity, making oral care products tailored to their needs essential. Toothbrush manufacturers can capitalize on this demographic shift by developing ergonomic designs with features such as larger handles and softer bristles to accommodate older adults. Overall, catering to the specific oral care needs of the aging population represents a lucrative opportunity for innovation and growth in the toothbrush market.

Restraints/Challenges

  • Regulatory Barriers Adds Complexity in Product Development

Compliance with stringent regulations regarding product safety, materials, and manufacturing processes adds complexity and cost to product development and distribution. Meeting diverse regulatory requirements across different regions and countries poses challenges for manufacturers, particularly for new entrants or smaller companies with limited resources. Delays in obtaining necessary approvals or certifications can impede product launches and market entry, hindering the competitiveness and growth prospects of toothbrush companies.

  • Price Sensitivity among Consumers Reduces Interest in Toothbrush Products

As oral hygiene products are considered essential, consumers may prioritize affordability over premium features. This sensitivity can limit the adoption of higher-priced toothbrush options, such as electric toothbrushes, especially in regions with lower disposable incomes. Additionally, fierce competition among brands often leads to price wars, further intensifying pressure on profit margins. Failure to address price concerns adequately can result in reduced consumer interest and slower market growth for higher-end toothbrush products.

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Recent Developments

  • In October 2021, Oral-B's DROP SWAP SMILE initiative, in collaboration with Veolia and Shaver Shop, introduced a sustainable way for Australians to dispose of used toothbrushes. Collection bins at Shaver Shop stores and pre-paid postage envelopes with every purchase facilitated participation
  • In February 2021, Colgate-Palmolive (India) Limited, the market leader in Oral Care in India announced the launch of Colgate Keep, a part of Colgate's 2025 Sustainability & Social Impact Strategy. With a goal to halve toothbrush plastic waste, Colgate Keep features a snap-on replaceable brush head and a reusable aluminum handle, containing 80% less plastic than comparable toothbrushes
  • In September 2021, GSK launch the Dr.BEST GreenClean toothbrush introduced a sustainable option made from renewable cellulose and 'tall oil' bioplastic, derived from sustainable forests. The toothbrush, including 100% renewable castor oil bristles, comes in plastic-free packaging, showcasing GSKCH's commitment to eco-friendly oral care
  • In December 2020, Colgate-Palmolive (India) Limited debuted the Colgate Zig Zag Anti-Bacterial Toothbrush, featuring 100% silver-ion anti-bacterial bristles and a flexible handle for enhanced oral hygiene and gum protection
  • In January 2020, Colgate-Palmolive Company launched Colgate Plaqless Pro, a smart electric toothbrush equipped with optic sensor technology to detect and remove mouth buildup efficiently, aligning with the company's innovation in oral care

Toothbrush Market Scope

The market is segmented on the basis of product, bristles and application. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Product

  • Manual Toothbrush
  • Electric Toothbrush

Bristles

  • Soft
  • Medium
  • Firm

Application

  • Adult
  • Children

Toothbrush Market Regional Analysis/Insights

The market is analyzed and market size insights and trends are provided by country, product, bristles and application as referenced above.

The countries covered in the market report are U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America.

The Asia-Pacific dominates the market primarily because of its rapidly growing population, heightened consumer consciousness about oral hygiene, and the prevalence of oral health issues in the region. With a burgeoning population, there's a greater demand for oral care products. Additionally, increased awareness campaigns and education initiatives have prompted more consumers to prioritize oral health, driving up toothbrush sales. Moreover, the higher incidence of oral disorders in the region necessitates regular dental care, further boosting the demand for toothbrushes and related products.

North America is expected to see significant growth in the market due to the proliferation of distribution channels, including traditional retailers and online platforms, is expanding access to oral care products offered by toothbrush companies. There's a rising awareness of the importance of oral health, leading to an increased demand for products from toothbrush companies that can mitigate oral complications. Aditionally, the ease of availability of toothbrushes from these companies further fuels market expansion.

The country section of the report also provides individual market impacting factors and changes in market regulation that impact the current and future trends of the market. Data points such as down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.

Competitive Landscape and Toothbrush Market Share Analysis

The market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to market.

Some of the major players operating in the market are:

  • Church & Dwight Co. Inc. (U.S.)
  • Colgate-Palmolive Company (U.S.)
  • Unilever (U.S.)
  • Conair LLC (U.S.)
  • Den-Mat Holdings LLC (U.S.)
  • FOREO (Sweden)
  • Koninklijke Philips N.V. (Netherlands)
  • Lion Corporation (Japan)
  • Panasonic Holding Corporation (Japan)
  • Shenzhen Risun Technology Co. Ltd. (Japan)
  • Ocado Retail Limited (U.K.)
  • Procter & Gamble (U.S.)


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Research Methodology:

Data collection and base year analysis are done using data collection modules with large sample sizes. The stage includes obtaining market information or related data through various sources and strategies. It includes examining and planning all the data acquired from the past in advance. It likewise envelops the examination of information inconsistencies seen across different information sources. The market data is analysed and estimated using market statistical and coherent models. Also, market share analysis and key trend analysis are the major success factors in the market report. To know more, please request an analyst call or drop down your inquiry.

The key research methodology used by DBMR research team is data triangulation which involves data mining, analysis of the impact of data variables on the market and primary (industry expert) validation. Data models include Vendor Positioning Grid, Market Time Line Analysis, Market Overview and Guide, Company Positioning Grid, Patent Analysis, Pricing Analysis, Company Market Share Analysis, Standards of Measurement, Global versus Regional and Vendor Share Analysis. To know more about the research methodology, drop in an inquiry to speak to our industry experts.

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Customization Available:

Data Bridge Market Research is a leader in advanced formative research. We take pride in servicing our existing and new customers with data and analysis that match and suits their goal. The report can be customized to include price trend analysis of target brands understanding the market for additional countries (ask for the list of countries), clinical trial results data, literature review, refurbished market and product base analysis. Market analysis of target competitors can be analyzed from technology-based analysis to market portfolio strategies. We can add as many competitors that you require data about in the format and data style you are looking for. Our team of analysts can also provide you data in crude raw excel files pivot tables (Fact book) or can assist you in creating presentations from the data sets available in the report.

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FREQUENTLY ASK QUESTIONS

Rapid Advancements in Toothbrush Products Enhances User Experience & Demand for Quality Oral Care Products Raises due to Growing Disposable Income are the growth drivers of the toothbrush market.
Product, bristles, and application are the factors on which the toothbrush market research is based.
Major companies in the toothbrush market are Church & Dwight Co. Inc. (U.S.), Colgate-Palmolive Company (U.S.), Unilever (U.S.), Conair LLC (U.S.), Den-Mat Holdings LLC (U.S.), Dr. Fresh (U.S.), FOREO (Sweden), Koninklijke Philips N.V. (Netherlands), Lion Corporation (Japan), Panasonic Holding Corporation (Japan), Shenzhen Risun Technology Co. Ltd. (Japan), Ocado Retail Limited (U.K.), Procter & Gamble (U.S.).
The toothbrush market size will be worth USD 10.56 billion by 2031.
The growth rate of the toothbrush market is 3.45%.
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